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22,000 Wake Ups and Counting

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Don MacLeod

22,000 Wake Ups and Counting

Category: Business

Brands

The Parking Lot Test: What Detroit’s Auto Industry Knew About Brand Commitment

Posted on April 14, 2026April 14, 2026 By Don MacLeod

Growing up in Detroit’s western suburbs meant you learned the rules before anyone explained them. The Big Three—Ford, GM, Chrysler—weren’t just employers. They were ecosystems with their own gravitational pull and unwritten codes. If you worked at an agency servicing one of them, you didn’t show up in a competitor’s…

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Business

The Service Department Trust Problem: A Mercedes Tech, a Stolen Car, and a Dealership’s Spectacular Implosion

Posted on April 5, 2026April 5, 2026 By Don MacLeod

Kimberly Porter dropped her Mercedes C300 at the dealership for service — routine stuff, the kind of transaction that’s supposed to be boring and forgettable. What she got instead: a phone alert at 1 a.m. showing her car was on the move. She tracked it to a sports bar using…

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Business

WRTV Fired Its Newsroom Mid-Broadcast. The New Owner Promised “More Local News.”

Posted on April 4, 2026April 4, 2026 By Don MacLeod

At 3 p.m. on March 31, the staff at Indianapolis ABC affiliate WRTV was prepping for the 5, 6, and 7 p.m. broadcasts. By the end of the night, most of them were unemployed. Circle City Broadcasting — which already owned two other Indianapolis stations — completed its $83 million…

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Business

Before Chatbots, Customer Service Followed These Eleven Unwritten Rules

Posted on March 5, 2026March 4, 2026 By Don MacLeod

Before apps, chatbots, and self-checkout lanes, American customer service followed a quiet code. These unwritten rules shaped how stores, diners, hotels, and service counters operated for decades — and most of them weren’t posted on walls or included in training manuals. Customers expected them anyway. The principles that made old-school…

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Business

UK Chocolate Shoplifting Costs £408M — So Now You Need Permission to Buy a Creme Egg

Posted on February 27, 2026February 27, 2026 By Don MacLeod

British Supermarkets Lock Up Chocolate — Because Crime Gangs Love Ferrero Rocher The chocolate shoplifting situation in the UK has escalated to the point where Tesco and Sainsbury’s are installing anti-theft barriers on candy bars. Not razors. Not baby formula. Chocolate. Sainsbury’s confirmed it’s using security boxes on “regularly targeted”…

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Business

Bathroom Demon and All: What Happens When Realtors Skip Quality Control

Posted on February 22, 2026February 23, 2026 By Don MacLeod

A rental listing in Fort Totten, just north of Washington, DC, briefly featured something no prospective tenant expects to see: a disfigured figure emerging from — and somehow also behind — a bathroom mirror. The listing has since been scrubbed from Apartments.com. Other versions remain on Redfin, minus the nightmare…

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Business

Hershey Swapped Real Chocolate for “Chocolate Candy” — The Reese Family Noticed

Posted on February 20, 2026February 20, 2026 By Don MacLeod

Brad Reese — grandson of H.B. Reese, the guy who invented Reese’s Peanut Butter Cups in his basement in 1928 — posted an open letter to Hershey last week, accusing the company of “quietly replacing” the milk chocolate and peanut butter that made the candy iconic. The changes to Reese’s…

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Business

AI Job Displacement Fears — When Panic Beats Logic

Posted on February 19, 2026February 19, 2026 By Don MacLeod

Wall Street’s latest panic cycle is eating through white-collar sectors like a brushfire through dry timber. This time, it’s AI job-displacement fears — and the casualties are piling up fast. Insurance brokers got hammered. Wealth managers took a beating. Freight logistics companies cratered 19% in a single session. The proximate…

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Business

Big Food Panics as GLP-1 Drugs Vaporize $12 Billion in Snack Sales

Posted on February 18, 2026February 18, 2026 By Don MacLeod

The snack aisle is having an identity crisis. According to a Reuters article about the effects of GLP-1 drugs on snacks, PepsiCo just launched a reformulated Lay’s line with shorter ingredient lists and smaller bags. Coca-Cola ramped up production of protein-infused Fairlife milk. General Mills released higher-protein Cheerios. Kraft Heinz…

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Business

Stanford’s Dating Experiment Worked Too Well — And That’s Telling

Posted on February 12, 2026February 12, 2026 By Don MacLeod

The Stanford dating experiment happened last month. Four thousand students filled out questionnaires. An algorithm matched them. They got 48 hours to meet face-to-face — no endless texting, no three-month situationship that ends with “I’m just not ready for something serious right now.” Just: here’s a person, go talk to…

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