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22,000+ Wake-Ups Into This Lifetime

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Don MacLeod

22,000+ Wake-Ups Into This Lifetime

Culture

Measles Is Back — Because We Decided Vaccines Were Optional

Posted on January 21, 2026January 21, 2026 By Don MacLeod

A kid at Clemson has measles. Let that land. One of the most contagious viruses on earth—something we eliminated from the U.S. in 2000—is back. Not in a remote, rural pocket. Not overseas. Right in the middle of a 30,000-person university. The university confirmed the case. They’re contact tracing. The…

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Culture

Lunar Hotel Reservations Are Here — And They Cost More Than Your House

Posted on January 20, 2026January 20, 2026 By Don MacLeod

Recently, a startup began accepting lunar hotel reservations — not for a property that exists, but for one that might exist, orbiting the Moon sometime in the unspecified future. The deposit? A quarter of a million dollars. Galactic Resource Utilization Space (GRU Space) is the company behind this. They’re asking…

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Culture

The Dog Poop Business Is Real — And Making $30K a Year

Posted on January 19, 2026January 19, 2026 By Don MacLeod

I was reading about a guy in Derbyshire, England — you know, the place where sheep outnumber humans and the hills look like a screensaver — and his name is Kyle Newby. He’s 39. And he makes over $30,000 a year scooping dog poop out of people’s yards. Not as…

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Consumer Protection

Too Good to Be True? How AI Is Making It Harder to Spot Online Scam Shops

Posted on January 18, 2026January 18, 2026 By Don MacLeod

You’ve probably seen the ad. A warm photo. Soft light. Someone knitting on a couch that looks like it smells faintly of lavender. The text whispers “Hand-knit. Small batch. Family business.” Maybe it’s a holiday special. Maybe she’s retiring. It feels intimate. Human. Safe. You click. You buy. It never…

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Culture

The Super Bowl Halftime Show Has a Height Requirement

Posted on January 17, 2026January 17, 2026 By Don MacLeod

The news, such as it is, is that there’s a height requirement for people who want to be part of the Super Bowl halftime show. Not the headliner. Not the star whose name goes on the announcement graphic. The field cast. The dancers, performers, and bodies whose job it is…

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Business and Ethics

Your Pulsetto “Free Trial” Starts Before Delivery

Posted on January 16, 2026January 16, 2026 By Don MacLeod

Scam of the Week: When Your Free Trial Starts Before the Box Arrives I should say this up front, because it matters. The Pulsetto device works. The vagus nerve stimulation does what it claims. The technology isn’t the problem. The billing is. I ordered a Pulsetto on December 25th. It…

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Culture

Safety, Solitude, and the Strange Popularity of “Are You Dead?”

Posted on January 15, 2026January 15, 2026 By Don MacLeod

This week, an app with a name most of us wouldn’t put on a greeting card topped the paid iPhone charts in China — Are You Dead? — and it’s worth stopping to watch what that says about this moment we’re in. You scroll through the story, and it’s almost…

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Animals

The Bear Is Gone, the Policy Remains

Posted on January 14, 2026January 13, 2026 By Don MacLeod

The bear left. Not dramatically. Not on camera. There was no official announcement timed to the moment the crawlspace went quiet. At some point after the new year, the homeowner noticed what had been promised all along: the bear was no longer under the house. That was always the ending…

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Culture

Sometimes the Ground Really Does Give You Money

Posted on January 13, 2026January 13, 2026 By Don MacLeod

A man in Neuville-sur-Saône, France was digging a hole for a swimming pool and hit something solid. Not rock. Not a pipe. Something else. What came up were five gold bars and a pile of gold coins, wrapped in plastic bags and buried in his own backyard. Once the local…

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Brands

Why Flipz’s Latest Stunt Actually Works

Posted on January 12, 2026January 12, 2026 By Don MacLeod

It has been a long time since I’ve watched a brand stunt and thought, yes, that’s the whole thing—and that’s enough. Flipz decided that “coin toss” is the wrong phrase. Not morally wrong. Not politically wrong. Just inaccurate. Coins flip. Tossing is incidental. So they did what only a snack…

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Recent Posts

  • Measles Is Back — Because We Decided Vaccines Were Optional
  • Lunar Hotel Reservations Are Here — And They Cost More Than Your House
  • The Dog Poop Business Is Real — And Making $30K a Year
  • Too Good to Be True? How AI Is Making It Harder to Spot Online Scam Shops
  • The Super Bowl Halftime Show Has a Height Requirement
  • Your Pulsetto “Free Trial” Starts Before Delivery
  • Safety, Solitude, and the Strange Popularity of “Are You Dead?”
  • The Bear Is Gone, the Policy Remains
  • Sometimes the Ground Really Does Give You Money
  • Why Flipz’s Latest Stunt Actually Works
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