Schlitz beer has been discontinued. Three words that sound impossible for anyone who’s spent time in a Milwaukee dive bar, ordered a pint for $3.50, and felt connected to something older than themselves. Pabst Brewing Company stopped making Schlitz months ago — the brand that once dominated American brewing, that…
Category: Brands
Brands
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The Parking Lot Test: What Detroit’s Auto Industry Knew About Brand Commitment
Growing up in Detroit’s western suburbs meant you learned the rules before anyone explained them. The Big Three—Ford, GM, Chrysler—weren’t just employers. They were ecosystems with their own gravitational pull and unwritten codes. If you worked at an agency servicing one of them, you didn’t show up in a competitor’s…
Brands
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Why Flipz’s Latest Stunt Actually Works
It has been a long time since I’ve watched a brand stunt and thought, yes, that’s the whole thing—and that’s enough. Flipz decided that “coin toss” is the wrong phrase. Not morally wrong. Not politically wrong. Just inaccurate. Coins flip. Tossing is incidental. So they did what only a snack…