Growing up in Detroit’s western suburbs meant you learned the rules before anyone explained them. The Big Three—Ford, GM, Chrysler—weren’t just employers. They were ecosystems with their own gravitational pull and unwritten codes. If you worked at an agency servicing one of them, you didn’t show up in a competitor’s…
Category: Brands
Brands
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Why Flipz’s Latest Stunt Actually Works
It has been a long time since I’ve watched a brand stunt and thought, yes, that’s the whole thing—and that’s enough. Flipz decided that “coin toss” is the wrong phrase. Not morally wrong. Not politically wrong. Just inaccurate. Coins flip. Tossing is incidental. So they did what only a snack…