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22,000 Wake Ups and Counting

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Don MacLeod

22,000 Wake Ups and Counting

Brands

The Parking Lot Test: What Detroit’s Auto Industry Knew About Brand Commitment

Posted on April 14, 2026April 14, 2026 By Don MacLeod

Growing up in Detroit’s western suburbs meant you learned the rules before anyone explained them. The Big Three—Ford, GM, Chrysler—weren’t just employers. They were ecosystems with their own gravitational pull and unwritten codes. If you worked at an agency servicing one of them, you didn’t show up in a competitor’s…

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Generation Z

Why Gen Z’s Relationship With AI Is Getting More Complicated

Posted on April 13, 2026April 13, 2026 By Don MacLeod

Gallup and the Walton Family Foundation just released research showing that Gen Z’s AI skepticism is climbing while their dependence on these tools deepens. Excitement about artificial intelligence dropped 14% in a single year. Anger toward AI is rising. And yet — 52% of Gen Z K-12 students believe they’ll…

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Culture

Reconstruction-Era Booze Ban Ruled Unconstitutional — Hobby Distillers Win After 158 Years

Posted on April 12, 2026April 12, 2026 By Don MacLeod

A federal appeals court just struck down a law older than your great-great-grandfather’s moonshine recipe. The Fifth Circuit ruled that the federal government’s 158-year-old ban on home distilling — enacted during Reconstruction to make sure Uncle Sam got his cut — violates the Constitution. The law made it illegal to…

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Culture

Fossil Loses “World’s Oldest Octopus” Title After 300-Million-Year Identity Crisis

Posted on April 11, 2026April 11, 2026 By Don MacLeod

A 300-million-year-old blob of fossilized tentacles just lost its title as the world’s oldest octopus. Turns out it was never an octopus. It was a nautilus—a shelled cephalopod that decomposed so thoroughly before fossilization that it fooled paleontologists for 24 years. The fossil, Pohlsepia mazonensis, was discovered in the Mazon…

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Community

Dave Chappelle Bought a Schoolhouse So a Radio Station Wouldn’t Disappear

Posted on April 10, 2026April 10, 2026 By Don MacLeod

Dave Chappelle stood outside a restored 19th-century schoolhouse in Yellow Springs, Ohio, on Thursday—not for a Netflix special, not for a comeback tour, but for a ribbon-cutting ceremony that probably won’t trend on Twitter. The Union Schoolhouse, built in 1872, once served as one of the village’s earliest integrated schools….

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AI

Anthropic Just Proved AI Can Outthink Every Security Expert. Now What?

Posted on April 9, 2026April 9, 2026 By Don MacLeod

Anthropic just announced it built an AI model so capable of finding and exploiting security vulnerabilities that releasing it to the public would be — their words — potentially catastrophic for “economies, public safety, and national security.” The model, Claude Mythos, found thousands of high-severity security flaws during testing. Not…

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Culture

Whacky Wednesday: Aviation Malfunctions, Political Defiance, and Florida Being Florida

Posted on April 8, 2026April 8, 2026 By Don MacLeod

Welcome to Whacky Wednesday — the weekly roundup where reality stops pretending it has a plan. This week: a cabin door that decided altitude was the perfect time to open, a mayor caught pantless on surveillance footage who refuses to resign despite a 4-2 no confidence vote, and a Florida…

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Culture

The Hurricane Cone Lied to You. Here’s What It Actually Means.

Posted on April 7, 2026April 7, 2026 By Don MacLeod

The National Hurricane Center’s iconic “cone of uncertainty” — the five-day track forecast graphic that’s been a fixture of cable news panic coverage since 2002 — is getting its first major redesign this summer. After two years of experimental testing and public feedback, the updated version debuts when the first…

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Culture

Tuna Nuggets and Shrimp Burgers: When Seafood Pretends It’s Meat

Posted on April 6, 2026April 6, 2026 By Don MacLeod

Americans eat about 19 pounds of seafood a year. Iceland eats 200. The gap isn’t about access—it’s about appetite. Or more specifically, the lack of one when confronted with something that looks like it crawled out of a nightmare and tastes like the ocean floor. So the seafood industry did…

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Business

The Service Department Trust Problem: A Mercedes Tech, a Stolen Car, and a Dealership’s Spectacular Implosion

Posted on April 5, 2026April 5, 2026 By Don MacLeod

Kimberly Porter dropped her Mercedes C300 at the dealership for service — routine stuff, the kind of transaction that’s supposed to be boring and forgettable. What she got instead: a phone alert at 1 a.m. showing her car was on the move. She tracked it to a sports bar using…

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Recent Posts

  • Snakes Are Moving North, East, and Into Farmyards — Because the Planet Won’t Stop Heating Up
  • CBS News Radio: 1927-2026. Destroyed by Spreadsheet Logic
  • Schlitz Beer Gets Retired After 177 Years — Milwaukee Icon Falls Below Production Minimums
  • San Francisco Bay’s New Whale Problem: They’re Not Leaving Anymore
  • When Helicopters Land in Parks and AI Breaks Your Heart: Whacky Wednesday Delivers
  • Two Ticks on the Kitchen Floor — Emergency Rooms Are Seeing the Same Problem
  • Phishing Scam Recovery: When Mom’s “Suspicious Activity” Text Wasn’t From Chase
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  • Revolutionary Discovery Uncovers 10,000 Planets Astronomers Completely Missed
  • Deer Are Getting Hammered on Fermented Fruit and Wandering Into French Roads

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