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Don MacLeod

22,000 Wake Ups and Counting

Tag: legacy brands

Brands

Schlitz Beer Gets Retired After 177 Years — Milwaukee Icon Falls Below Production Minimums

Posted on May 22, 2026May 22, 2026 By Don MacLeod

Schlitz beer has been discontinued. Three words that sound impossible for anyone who’s spent time in a Milwaukee dive bar, ordered a pint for $3.50, and felt connected to something older than themselves. Pabst Brewing Company stopped making Schlitz months ago — the brand that once dominated American brewing, that…

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