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Don MacLeod

22,000 Wake Ups and Counting

Tag: corporate culture

Brands

The Parking Lot Test: What Detroit’s Auto Industry Knew About Brand Commitment

Posted on April 14, 2026April 14, 2026 By Don MacLeod

Growing up in Detroit’s western suburbs meant you learned the rules before anyone explained them. The Big Three—Ford, GM, Chrysler—weren’t just employers. They were ecosystems with their own gravitational pull and unwritten codes. If you worked at an agency servicing one of them, you didn’t show up in a competitor’s…

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