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22,000 Wake Ups and Counting

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Don MacLeod

22,000 Wake Ups and Counting

Tag: automotive industry

Brands

The Parking Lot Test: What Detroit’s Auto Industry Knew About Brand Commitment

Posted on April 14, 2026April 14, 2026 By Don MacLeod

Growing up in Detroit’s western suburbs meant you learned the rules before anyone explained them. The Big Three—Ford, GM, Chrysler—weren’t just employers. They were ecosystems with their own gravitational pull and unwritten codes. If you worked at an agency servicing one of them, you didn’t show up in a competitor’s…

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Business

The Service Department Trust Problem: A Mercedes Tech, a Stolen Car, and a Dealership’s Spectacular Implosion

Posted on April 5, 2026April 5, 2026 By Don MacLeod

Kimberly Porter dropped her Mercedes C300 at the dealership for service — routine stuff, the kind of transaction that’s supposed to be boring and forgettable. What she got instead: a phone alert at 1 a.m. showing her car was on the move. She tracked it to a sports bar using…

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