The Oldest NIL Deal Yet: How Tom Cillo, 58, Just Rewrote the Playbook Tell someone they’re “too old” for the game, and watch them prove you wrong. That’s exactly what Tom Cillo did this week. At 58 years old, the Lycoming College offensive lineman signed a Name, Image, and Likeness…
Category: MacLeod
MacLeod
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Scarcity From Sneakers to Sriracha – Why Consumers Love Being Denied
Tell someone they can’t have it—and watch them line up overnight. Scarcity isn’t marketing, it’s manipulation dressed up as exclusivity. And yet, it works every single time. There’s a reason people camp out for sneakers, hit refresh a thousand times for concert tickets, and trade hot sauce like it’s contraband….
MacLeod
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Wise Words of Failure
So failing sucks. That’s usually your first thought after something you have worked on crashes and burns. Whether it be trying to get a new client, run a marketing campaign or produce an event, failing sucks. However many lessons are learned (painfully and the hard way) that can help you…
MacLeod
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The Power of Storytelling
Each and every day as we are building our businesses, we all know the key to a successful presentation is a product being sold to the end-line consumer and/or sponsoring a new person. In an upcoming issue, I am going to write about the difference between making a sale and…
MacLeod
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Mindfulness and Meditation – Accessing Your Inner Peace
As most of you know, psychology plays a huge part in marketing. It also affects our daily lives. I read the quote in the title and really began to think about it and what I could do for myself to help me find peace and calm when necessary. I did…
MacLeod
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Goals for Successful People
The one attribute that every successful person has is a single-minded devotion to attaining a goal. “There in the sunshine are my highest aspirations,” wrote Louisa May Alcott, “I can look up and see their beauty, believe in them, and try to follow where they lead.” What are your desires?…
Donald MacLeod
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From Obscurity to Auction Star – Donald Macleod’s Paintings Now a Collector’s Dream
The art world is an ever-evolving landscape where artists rise and fall with the shifting trends and fashions. However, some artists transcend these fleeting cycles, leaving a lasting legacy that continues to captivate collectors and art enthusiasts alike. Donald Macleod (1956-2018) is one such artist. His work has consistently appeared…
Don MacLeod
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Veteran, Technology, Family Man: Reflecting on the Life of Donald C. MacLeod
My father, Donald C. MacLeod, passed away on March 25, 2024, at 83, led a life marked by dedication—to his country, career, and family. Born on April 23, 1940, in Detroit, Michigan, to Donald and Dolina MacLeod, Donald’s early life set the stage for a man who would embrace change,…
MacLeod
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A salute to my late great uncle Malcolm Macleod who died in World War I
Even though most of the people that I will highlight on this website will be named “Don MacLeod”, I am going to highlight other “MacLeod’s” who I researched and liked their story . Today I wanted to pay tribute to Malcolm Macleod. He was my great uncle (grandfathers brother) who…