Thirty-two years ago, I logged onto AOL for the first time. I was in my twenties, excited about this thing called the “Information Superhighway,” and there it was: the scratchy, robotic modem sound that—let’s be honest—sounded like R2-D2 in a fistfight with a fax machine. That sound still cracks me…
MacLeod
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Paris to Paris Nonstop – United Jet Foiled by Flush Fail
United Airlines passengers thought they were heading for D.C. on Sunday night. Instead, they got a round-trip to nowhere thanks to one of the least glamorous problems in aviation: busted bathrooms. Flight 331, a Boeing 767 loaded with folks bound for Dulles, lifted off from Paris Charles de Gaulle around…
MacLeod
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The Oldest NIL Football Deal Yet – How Tom Cillo, 58 Just Rewrote the Playbook
The Oldest NIL Deal Yet: How Tom Cillo, 58, Just Rewrote the Playbook Tell someone they’re “too old” for the game, and watch them prove you wrong. That’s exactly what Tom Cillo did this week. At 58 years old, the Lycoming College offensive lineman signed a Name, Image, and Likeness…
MacLeod
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Scarcity From Sneakers to Sriracha – Why Consumers Love Being Denied
Tell someone they can’t have it—and watch them line up overnight. Scarcity isn’t marketing, it’s manipulation dressed up as exclusivity. And yet, it works every single time. There’s a reason people camp out for sneakers, hit refresh a thousand times for concert tickets, and trade hot sauce like it’s contraband….
MacLeod
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Wise Words of Failure
So failing sucks. That’s usually your first thought after something you have worked on crashes and burns. Whether it be trying to get a new client, run a marketing campaign or produce an event, failing sucks. However many lessons are learned (painfully and the hard way) that can help you…
MacLeod
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The Power of Storytelling
Each and every day as we are building our businesses, we all know the key to a successful presentation is a product being sold to the end-line consumer and/or sponsoring a new person. In an upcoming issue, I am going to write about the difference between making a sale and…
Happiness
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The Keys of Happiness
Does anyone possess the keys to happiness? A lot of us live fulfilling and happy lives, but what makes them so? Happiness is defined as cheerful, willing and fortunate. Those may be the keys to happiness right there! If you are cheerful you probably see the positive in any situation….
MacLeod
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Mindfulness and Meditation – Accessing Your Inner Peace
As most of you know, psychology plays a huge part in marketing. It also affects our daily lives. I read the quote in the title and really began to think about it and what I could do for myself to help me find peace and calm when necessary. I did…
MacLeod
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Goals for Successful People
The one attribute that every successful person has is a single-minded devotion to attaining a goal. “There in the sunshine are my highest aspirations,” wrote Louisa May Alcott, “I can look up and see their beauty, believe in them, and try to follow where they lead.” What are your desires?…
Donald MacLeod
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From Obscurity to Auction Star – Donald Macleod’s Paintings Now a Collector’s Dream
The art world is an ever-evolving landscape where artists rise and fall with the shifting trends and fashions. However, some artists transcend these fleeting cycles, leaving a lasting legacy that continues to captivate collectors and art enthusiasts alike. Donald Macleod (1956-2018) is one such artist. His work has consistently appeared…