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Don MacLeod

22,000 Wake Ups and Counting

Tag: gym culture marketing

Food

Food Companies Discovered Protein Sells — So Now Everything Has It

Posted on February 1, 2026February 2, 2026 By Don MacLeod

Walk down any grocery aisle and suddenly everything is shouting about protein. Chips. Cookies. Ice cream. Cereal that used to just sit there quietly being cereal. Now they all have biceps. It’s not that these products fundamentally changed. They just realized protein sells. How Protein Became the Hero Nutrient Somewhere…

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