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Don MacLeod

22,000 Wake Ups and Counting

Tag: food industry trends

Culture

Tuna Nuggets and Shrimp Burgers: When Seafood Pretends It’s Meat

Posted on April 6, 2026April 6, 2026 By Don MacLeod

Americans eat about 19 pounds of seafood a year. Iceland eats 200. The gap isn’t about access—it’s about appetite. Or more specifically, the lack of one when confronted with something that looks like it crawled out of a nightmare and tastes like the ocean floor. So the seafood industry did…

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Food

Food Companies Discovered Protein Sells — So Now Everything Has It

Posted on February 1, 2026February 2, 2026 By Don MacLeod

Walk down any grocery aisle and suddenly everything is shouting about protein. Chips. Cookies. Ice cream. Cereal that used to just sit there quietly being cereal. Now they all have biceps. It’s not that these products fundamentally changed. They just realized protein sells. How Protein Became the Hero Nutrient Somewhere…

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