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22,000 Wake Ups and Counting

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Don MacLeod

22,000 Wake Ups and Counting

Category: Social Media

Culture

Beta Moms Are Just Alpha Moms Who Learned to Laugh at Themselves

Posted on May 12, 2026May 12, 2026 By Don MacLeod

The “beta mom” has arrived — and she wants you to know she’s totally fine with the fact that her kid ate cereal for dinner three nights this week. Beta mom culture is the latest parenting identity to colonize TikTok and Instagram, positioning itself as the antidote to the hyper-curated,…

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Animals

Argentine Teens Are Identifying as Dogs — And TikTok Made It Go Viral

Posted on March 14, 2026March 14, 2026 By Don MacLeod

A Buenos Aires plaza turned into an impromptu wildlife preserve last Sunday. Teenagers in lifelike animal masks ran on all fours across the grass. A 15-year-old named Aguara — who identifies as a Belgian Malinois and counts her age in dog years — leapt through an obstacle course. Others dressed…

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AI

TikTok Overtakes Traditional Media as Primary News Source for Digital-First Consumers

Posted on December 18, 2025December 16, 2025 By Don MacLeod

Not that it happened — that part felt inevitable. It’s how fast it went from fringe behavior to muscle memory. According to a new Pew Research Center study, 1 in 5 Americans now regularly get news on TikTok, up from 3% in 2020. Three percent to twenty before anyone really…

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Culture

The Great Chili Stampede-When a Viral Rumor Turned a Village Farm Into a Free-For-All

Posted on December 1, 2025November 28, 2025 By Don MacLeod

There’s a special kind of chaos that only social media can produce — the kind where a village wakes up expecting a normal workday and instead finds half the province rummaging through its chili fields like they’re at a clearance sale. That’s exactly what happened in Liujiangou, a rural village…

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Media

How a Foodie Freeloader Exposed NYC’s Soft Spot for Small Crimes

Posted on November 24, 2025November 23, 2025 By Don MacLeod

New York has seen its share of characters: subway poets, rooftop pigeon trainers, guys selling “vintage” iPhone 6s outside the L train. But every once in a while someone shows up who just… breaks the simulation. Enter Pei Chung, the foodie influencer who apparently views every restaurant in the five…

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Culture

Kids Don’t Shake Piggy Banks Anymore — They Check Their Balance

Posted on November 15, 2025November 14, 2025 By Don MacLeod

Somewhere in an attic — next to the Beanie Babies and the box of VHS tapes nobody wants to throw out — sits a ceramic pig with a coin slot carved into its back. It had a good run. But like most analog traditions, it’s now being replaced by something…

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