Walk down any grocery aisle and suddenly everything is shouting about protein. Chips. Cookies. Ice cream. Cereal that used to just sit there quietly being cereal. Now they all have biceps. It’s not that these products fundamentally changed. They just realized protein sells. How Protein Became the Hero Nutrient Somewhere…
Category: Marketing
Brands
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Why Flipz’s Latest Stunt Actually Works
It has been a long time since I’ve watched a brand stunt and thought, yes, that’s the whole thing—and that’s enough. Flipz decided that “coin toss” is the wrong phrase. Not morally wrong. Not politically wrong. Just inaccurate. Coins flip. Tossing is incidental. So they did what only a snack…
Culture
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When the Car Goes, Everything Goes-The Economic Warning No One’s Talking About
If you want to know how the American economy is really doing, don’t look at the stock market. Look at the parking lots behind the repo yards. Tow trucks are working overtime again across the country. The numbers are grim: analysts at CURepossession, using Recovery Database Network data, project that…
Culture
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USAA Missed the Easiest Win in Marketing — Standing by Their Own Members
I’ve been a USAA customer for years — checking, auto, insurance, the works. And like most of their members, I joined because USAA wasn’t just a bank. It was our bank thanks to my father’s service in the United States Air Force. This is built for people who serve, for…