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22,000 Wake Ups and Counting

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Don MacLeod

22,000 Wake Ups and Counting

Category: Food

Culture

Tuna Nuggets and Shrimp Burgers: When Seafood Pretends It’s Meat

Posted on April 6, 2026April 6, 2026 By Don MacLeod

Americans eat about 19 pounds of seafood a year. Iceland eats 200. The gap isn’t about access—it’s about appetite. Or more specifically, the lack of one when confronted with something that looks like it crawled out of a nightmare and tastes like the ocean floor. So the seafood industry did…

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Culture

A Budapest Restaurant Made Ancient Roman Pizza the Originally Way — Before Pizza Existed

Posted on February 25, 2026February 25, 2026 By Don MacLeod

A pizzeria in Budapest just did what most food historians only theorize about — they made pizza the way ancient Romans might have eaten it, which is to say, without anything we’d recognize as pizza. No tomatoes. No mozzarella. No running water to make the dough rise. Just fermented spinach…

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Business

Hershey Swapped Real Chocolate for “Chocolate Candy” — The Reese Family Noticed

Posted on February 20, 2026February 20, 2026 By Don MacLeod

Brad Reese — grandson of H.B. Reese, the guy who invented Reese’s Peanut Butter Cups in his basement in 1928 — posted an open letter to Hershey last week, accusing the company of “quietly replacing” the milk chocolate and peanut butter that made the candy iconic. The changes to Reese’s…

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Food

Food Companies Discovered Protein Sells — So Now Everything Has It

Posted on February 1, 2026February 2, 2026 By Don MacLeod

Walk down any grocery aisle and suddenly everything is shouting about protein. Chips. Cookies. Ice cream. Cereal that used to just sit there quietly being cereal. Now they all have biceps. It’s not that these products fundamentally changed. They just realized protein sells. How Protein Became the Hero Nutrient Somewhere…

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Culture

Bread Culture Outrage — The Internet Loses Its Mind Over a Roll

Posted on December 29, 2025December 29, 2025 By Don MacLeod

It starts the same way these things always do — one offhand comment, one clipped quote, one man confidently forgetting he’s a guest. Then the internet smells blood. A British baker living in Mexico described local bread as “white, ugly, cheap, industrial.” Not shouted. Not tweeted. Just said — casually,…

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Culture

The Meals We Grew Up On (and a Few I’d Still Refuse to Eat)

Posted on October 15, 2025October 12, 2025 By Don MacLeod

We didn’t grow up with oat milk, quinoa, or delivery apps that bring your dinner before your patience runs out. We grew up with cans, boxes, and whatever Mom could stretch to feed five people. Nobody called it “budget-friendly cuisine” back then—it was just dinner. Some of it was good….

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Food

Long John Silver’s Swaps Its Fish for a Chicken — Because Apparently, That’s the Catch Now

Posted on October 13, 2025October 12, 2025 By Don MacLeod

I’ll be honest — I didn’t even know Long John Silver’s was still open. Last time I saw one, it was next to a Blockbuster. But sure enough, the fast-food seafood chain is still sailing — and now they’re steering the ship in a strange new direction. They’ve unveiled a…

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Food

The $11,000 Burger You Can’t Order — Even If You’re Rich

Posted on October 11, 2025October 9, 2025 By Don MacLeod

Leave it to Spain to turn a humble burger into a luxury item that feels more like a secret society initiation. Asador Aupa, the Basque restaurant founded by chef and gastronomic influencer Bosco Jiménez — better known online as BdeVikingo — has created what’s being called the world’s most expensive…

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