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Don MacLeod

Daily Commentary on News, Culture & Marketing | Madison, NJ

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Don MacLeod

Daily Commentary on News, Culture & Marketing | Madison, NJ

Food

Food Companies Discovered Protein Sells — So Now Everything Has It

Posted on February 1, 2026February 2, 2026 By Don MacLeod

Walk down any grocery aisle and suddenly everything is shouting about protein. Chips. Cookies. Ice cream. Cereal that used to just sit there quietly being cereal. Now they all have biceps. It’s not that these products fundamentally changed. They just realized protein sells. How Protein Became the Hero Nutrient Somewhere…

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Weather

The Snow Globe Effect: When Winter Stops Being Charming

Posted on January 31, 2026February 2, 2026 By Don MacLeod

The tundra of white continued this morning. Not the picturesque, Hallmark-movie kind — the grim, industrial-grade accumulation that makes you wonder if the sun is just taking a personal day. Northern New Jersey in the winter feels like living inside a snow globe someone keeps shaking out of spite. I…

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Culture

Six Years of Receipts — And The Groceries Aren’t Getting Cheaper

Posted on January 30, 2026January 30, 2026 By Don MacLeod

A 5-pound family pack of chicken breast cost $15.01 in January 2020. Today, that same pack runs about $20.40. The eggs you bought for breakfast doubled in price, then crashed. Ground beef climbed 45%. Coffee — because the universe has a sense of humor — shot up 54%. MLive crunched…

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Culture

Doomsday Clock 2026: Closer to Catastrophe, Further From Solutions

Posted on January 29, 2026January 29, 2026 By Don MacLeod

The Doomsday Clock 2026 announcement landed this week with all the fanfare of a fire alarm in an empty building. The Bulletin of the Atomic Scientists moved the clock four seconds closer to midnight. We’re now at 85 seconds — the closest humanity has ever been to self-inflicted annihilation since…

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Culture

Area 51’s “Dorito” Aircraft Reappears With Military Code About Beer and Cheese

Posted on January 28, 2026January 28, 2026 By Don MacLeod

A YouTuber camping in the Nevada desert just filmed what UFO researchers have been calling “the Dorito” — a flat, equilateral triangle that doesn’t match any known stealth bomber — flying over Area 51 at three in the morning. And the best part? Military radio scanners picked up transmissions full…

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AI

The AI CEO Who Actually Read the Room — And It’s On Fire

Posted on January 27, 2026January 27, 2026 By Don MacLeod

When did tech executives start sounding like doomsday preppers with venture capital? But here we are with Dario Amodei — CEO of Anthropic, maker of Claude AI — publishing a 38-page essay that reads less like a product roadmap and more like a civilization-ending threat assessment. The title alone should…

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Culture

Two Dead, Three Weeks. The Civil War Simulation Didn’t Account for Body Count

Posted on January 26, 2026January 26, 2026 By Don MacLeod

I don’t know when “war gaming” stopped being a Pentagon basement thing and became a university ethics department warning label — maybe right after someone decided “defensive shots” was a better phrase than “we killed a guy” — but here we are anyway. In October 2024, the Center for Ethics…

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News

Winter Storm Fatigue Meets News Fatigue — And Now We’re All Just Tired

Posted on January 25, 2026January 25, 2026 By Don MacLeod

I’m writing this after round one of snow blowing. The kind where the snow’s coming down so hard you can barely see the driveway you just cleared twenty minutes ago. My back hurts. My hands are numb. And somewhere in the back of my mind, there’s a ticker running —…

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Culture

The Coast Guard Did Its Job Perfectly — Rescuing Someone From a Completely Avoidable Situation

Posted on January 24, 2026January 24, 2026 By Don MacLeod

Recently, the Coast Guard released a press release about a rescue 1,100 nautical miles east of Puerto Rico — which is already so far from land that “east” becomes theoretical — and I had to reread the part about what this guy was doing out there. Benoit Bourguet, 47, from…

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Health

The Harvard Longevity Study Just Killed Your Gym Bro Routine

Posted on January 23, 2026January 24, 2026 By Don MacLeod

Thirty years. Over 111,000 people were tracked. Harvard researchers are asking one question: what actually helps you live longer? The answer wasn’t what the fitness industry wanted to hear. Published in BMJ Medicine, the study found that people who mixed different types of exercise — walking, tennis, rowing, stairs, cycling…

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Recent Posts

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