“Don’t find fault — find a remedy. anybody can complain.” – Henry Ford
Quote from Henry Ford
Posted: 6th April 2011 by admin in Problem SolvingTags: henry ford quote, Problem Solving
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Personal Satisfaction The Best Motivator
Posted: 2nd April 2011 by admin in motivationTags: motivation
What motivates a person to do a good job? Or to go the extra mile for no extra pay? John Katzenbach author of Why Pride Matters More Than Money, takes a look at what does and does not motivate employees. He combines 40 years of experience with hundreds of interviews to develop his views on successful motivation.
Team-building junkets don’t work, nor do positive-attitude lapel buttons. People do value the chance to earn a good living, but Katzenbach says they thrive when they find personal satisfaction in their work. In other words, the best motivator is pride, not pay. Successful motivation requires careful thinking about how to encourage people to accomplish things that make a difference, and how to tailor incentives to individuals.
The motivational culture must begin with the frontline worker. A recent study done for a professional services firm asked employees to rate the importance of various factors to their job satisfaction. Then they asked managers to predict employee responses. These bosses greatly underestimated the effect of a lack of challenging work and recognition.
Take these examples under consideration when taking steps to improve motivation in your own department. If you haven’t been recognizing people and promoting their pride in work, it’s not too late to change. Think about it now.
Have a Profitably Day
Don MacLeod
Signs – Ultimate Sales Tool
Posted: 23rd March 2011 by admin in Marketing, SignageTags: point of sale, pos, signage, Signs
A well-designed signage program can instantly and effectively communicate the style, professionalism and overall presence of your business, it conveys to people who you are, where you are and what you do. Vehicle signs are one of the most cost-effective advertising tools available to maximize the potential of your business. With unique and effective design, your shop car becomes a moving billboard and connects with your customers in a way that no other advertising medium can. It sends the message to potential customers that your company is expert and professional and is also established and reputable. Vehicle advertising is long lasting and works 365 days a year.
Exterior and interior signs are also important marketing assets in promoting your business and enhancing its representation. How your directional and informational signs are presented and function together with attractive storefront or forecourt signage are important to a positive customer shopping experience which will in turn create more sales and leads. Advertising banners and displays can be used to announce new products, promote special events, advertise sales, generate excitement or attract and motivate customers.
One of the initial things to do when choosing a sign company is to find one that specializes in the sort of sign you want. Although the majority of companies will not refer to any specialty in their advertising, many will actually be mainly proficient at making a certain type of sign.
One last thing, if you are not using your own designer, you may want to think about the completed projects of graphic designers working at the sign company. This may well be your best investment.
“Life is an opportunity, benefit from it. Life is a beauty, admire it. Life is a dream, realize it. Life is a challenge, meet it. Life is a duty, complete it. Life is a game, play it. Life is a promise, fulfill it. Life is sorrow, overcome it. Life is a song, sing it. Life is a struggle, accept it. Life is a tragedy, confront it. Life is an adventure, dare it. Life is luck, make it. Life is life, fight for it!”
Mother Teresa
The Key To Success: Persistence
Posted: 2nd March 2011 by admin in SuccessTags: calvin coolidge, calvin coolidge quote, persistence, sucess
My son Andy, a freshmen at the University of Maryland recently gave me this quote.
“Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race.”
Calvin Coolidge
My Favorite Super Bowl Ad
Posted: 7th February 2011 by admin in Advertising, Eminem, MITags: chrysler ad, chrysler eminem 2011 super bowl ad, chrysler super bowl ad, eminem chrysler 200 ad, eminem super bowl ad
From my hometown Detroit – I thought Chrysler 200 Ad featuring Eminem was really good.
88% Of Marketer’s Plan To Use Mobile This Year
Posted: 2nd February 2011 by admin in Advertising, Marketing, mobile marketingTags: Advertising, Marketing, mobile marketing
According to a survey from the Association of National Advertisers and the Mobile Marketing Association, 88% of client-side marketers say they’ll utilize mobile marketing in 2011. Read More
Points To Consider With Corporate Sponsorship
Posted: 26th January 2011 by admin in SponsorshipTags: corporate sponsorship, music sponsorship, sponsor, Sponsorship
You own a business and a chance of getting sponsored falls into your lap. You think it’s an opportunity of a life-time, it’s not everyday some other organization wants to sponsor your venture. Of course, as with all chances such as this, the excitement of landing a seemingly good deal takes over.
But before you actually take on the offer of sponsorship, there is a need for proper evaluation on your part. Through this practice, you are taking a look at the aspects of the offer and the arrangement of agreement that is prepared for your business. Do not be drawn immediately by the publicity your business will receive, for all sponsorships include an amount of exposure.
It is best to choose carefully when being offered a sponsorship. Elements of relevance and compatibility are very important for your business’s image and market longevity. To give the proper evaluation, below are questions to ask.
Questions that need to be asked
Will this add more customers/clients/buyers?
Adding customers means increasing sales. The name that sponsors you has no bearing whatsoever if the result it yields neither brings or adds customers to your doorstep. It would be a total waste of time, money and effort on both parties if this happens.
Considering the target market that the sponsor also targets should be an insight into the type of customers should also be compatible with your business. If this is mismatched, it’s better to pass on the offer.
Am I the only business being sponsored by this company?
Big time organizations sponsor many events that house different businesses. Having your business sponsored by such companies mean that you will be showcased with other sponsored businesses. By this, association with the other businesses is created. Decide whether or not you want your business to be attached to other sponsers; and see if this will prove to be beneficial or otherwise.
What kind and how much publicity will I get?
Good and great exposure to the public is what all want to obtain. This is also the ‘sales pitch” of sponsor offers – a big amount of publicity. As will all sales pitches, it is important to research if this is true and the investment you decide to make will reap benefits. Simply put, getting your money’s worth and equal levels of give-and-take between sponsor and sponsee are what you”re aiming at.
What is in the “fine print” of the offer?
Don’t go on jumping in with just a handshake and word of promise. A detailed and lengthy contract is the best way to protect your business when the need arises. It is better to prevent something bad happening than finding a way to resolve it.
With contracts and written arrangements, be sure to look over every aspect and fine print. It is usually in the detail that loopholes may be fixed and that anomalies eliminated for both parties. The target is a win-win situation, and through contract evaluation this is possible. Balance is what should be attained.
What other companies have similar arrangements as this?
Before signing on with the offer of sponsorship, added research on organizations with the same interests is a good practice. This gives your business an opportunity to compare the offers and see whether you are doing what is best for your venture.
Visit Sponsorship.com to gain more knowledge about sponsorships.
