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Don MacLeod

22,000+ Wake-Ups Into This Lifetime

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Don MacLeod

22,000+ Wake-Ups Into This Lifetime

Category: MacLeod

Brands

Why Flipz’s Latest Stunt Actually Works

Posted on January 12, 2026January 12, 2026 By Don MacLeod

It has been a long time since I’ve watched a brand stunt and thought, yes, that’s the whole thing—and that’s enough. Flipz decided that “coin toss” is the wrong phrase. Not morally wrong. Not politically wrong. Just inaccurate. Coins flip. Tossing is incidental. So they did what only a snack…

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MacLeod

How the World’s Highest IQ Turned Geometry Into a Proof of God

Posted on December 23, 2025December 23, 2025 By Don MacLeod

So the guy with the highest recorded IQ on the planet — a South Korean scientist named Young Hoon Kim with a brain that allegedly clocks in at 276 — just dropped a three-minute YouTube video claiming he can mathematically prove God exists. Not “philosophically suggest.” Not “spiritually intuit.” Prove….

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MacLeod

Raw Eggs, Butter, and the Wild World of Bad Burn Remedies

Posted on December 8, 2025December 4, 2025 By Don MacLeod

Some trends don’t deserve to trend. And the latest “burn hack” making the rounds—smearing raw egg whites on fresh burns—sits squarely in that category. You’d think common sense would’ve retired this one decades ago, but here we are, watching people crack an egg directly onto their skin like they’re prepping…

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MacLeod

Texas Woman Marries Ex-Fiancé Without His Consent — And Somehow, It Worked (Briefly)

Posted on October 9, 2025October 8, 2025 By Don MacLeod

She Said “I Do.” He Said “Wait, What?” Every so often, a story comes along that makes you pause mid-scroll and mutter, “No way.” Then you read the second paragraph and realize — oh, it’s Texas. That checks out. According to local news, a 42-year-old man in Waco broke up…

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MacLeod

Bread, Kindness, and the Simple Magic of Being Human

Posted on October 5, 2025January 1, 2026 By Don MacLeod

There’s something about the smell of bread coming out of the oven that hits deeper than logic. It’s memory, love, patience — all baked into something you can hold in your hands. And in Seattle, that smell is starting to mean something bigger again. The Ballard Food Bank just began…

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Cybersecurity

Japan Faces Its Darkest Hour: Running Out of Asahi Super Dry

Posted on October 4, 2025October 3, 2025 By Don MacLeod

Forget recessions, inflation, or political scandals — Japan now faces a national crisis that truly cuts to the bone: the country could run out of Asahi Super Dry within days. That’s right, a cyberattack has crippled Asahi’s order and delivery systems, leaving its 30 factories in beer lockdown. For context,…

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MacLeod

AOL Dial-Up Curtain Call – Goodbye to the Screech Heard ‘Round the World

Posted on October 2, 2025 By Don MacLeod

Thirty-two years ago, I logged onto AOL for the first time. I was in my twenties, excited about this thing called the “Information Superhighway,” and there it was: the scratchy, robotic modem sound that—let’s be honest—sounded like R2-D2 in a fistfight with a fax machine. That sound still cracks me…

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MacLeod

Paris to Paris Nonstop – United Jet Foiled by Flush Fail

Posted on September 30, 2025 By Don MacLeod

United Airlines passengers thought they were heading for D.C. on Sunday night. Instead, they got a round-trip to nowhere thanks to one of the least glamorous problems in aviation: busted bathrooms. Flight 331, a Boeing 767 loaded with folks bound for Dulles, lifted off from Paris Charles de Gaulle around…

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MacLeod

The Oldest NIL Football Deal Yet – How Tom Cillo, 58 Just Rewrote the Playbook

Posted on September 29, 2025 By Don MacLeod

The Oldest NIL Deal Yet: How Tom Cillo, 58, Just Rewrote the Playbook Tell someone they’re “too old” for the game, and watch them prove you wrong. That’s exactly what Tom Cillo did this week. At 58 years old, the Lycoming College offensive lineman signed a Name, Image, and Likeness…

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MacLeod

Scarcity From Sneakers to Sriracha – Why Consumers Love Being Denied

Posted on September 28, 2025 By Don MacLeod

Tell someone they can’t have it—and watch them line up overnight. Scarcity isn’t marketing, it’s manipulation dressed up as exclusivity. And yet, it works every single time. There’s a reason people camp out for sneakers, hit refresh a thousand times for concert tickets, and trade hot sauce like it’s contraband….

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