It has been a long time since I’ve watched a brand stunt and thought, yes, that’s the whole thing—and that’s enough. Flipz decided that “coin toss” is the wrong phrase. Not morally wrong. Not politically wrong. Just inaccurate. Coins flip. Tossing is incidental. So they did what only a snack…
Tag: sports marketing
MacLeod
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The Oldest NIL Football Deal Yet – How Tom Cillo, 58 Just Rewrote the Playbook
The Oldest NIL Deal Yet: How Tom Cillo, 58, Just Rewrote the Playbook Tell someone they’re “too old” for the game, and watch them prove you wrong. That’s exactly what Tom Cillo did this week. At 58 years old, the Lycoming College offensive lineman signed a Name, Image, and Likeness…