The Oldest NIL Deal Yet: How Tom Cillo, 58, Just Rewrote the Playbook Tell someone they’re “too old” for the game, and watch them prove you wrong. That’s exactly what Tom Cillo did this week. At 58 years old, the Lycoming College offensive lineman signed a Name, Image, and Likeness…
Tag: consumer psychology
MacLeod
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Scarcity From Sneakers to Sriracha – Why Consumers Love Being Denied
Tell someone they can’t have it—and watch them line up overnight. Scarcity isn’t marketing, it’s manipulation dressed up as exclusivity. And yet, it works every single time. There’s a reason people camp out for sneakers, hit refresh a thousand times for concert tickets, and trade hot sauce like it’s contraband….