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22,000+ Wake-Ups Into This Lifetime

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Don MacLeod

22,000+ Wake-Ups Into This Lifetime

Tag: brand voice

Brands

Why Flipz’s Latest Stunt Actually Works

Posted on January 12, 2026January 12, 2026 By Don MacLeod

It has been a long time since I’ve watched a brand stunt and thought, yes, that’s the whole thing—and that’s enough. Flipz decided that “coin toss” is the wrong phrase. Not morally wrong. Not politically wrong. Just inaccurate. Coins flip. Tossing is incidental. So they did what only a snack…

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