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Don MacLeod

22,000+ Wake-Ups Into This Lifetime

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Don MacLeod

22,000+ Wake-Ups Into This Lifetime

Tag: advertising

Brands

Why Flipz’s Latest Stunt Actually Works

Posted on January 12, 2026January 12, 2026 By Don MacLeod

It has been a long time since I’ve watched a brand stunt and thought, yes, that’s the whole thing—and that’s enough. Flipz decided that “coin toss” is the wrong phrase. Not morally wrong. Not politically wrong. Just inaccurate. Coins flip. Tossing is incidental. So they did what only a snack…

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AI

Your Digital Shadow Has a Rap Sheet and Advertisers Know It

Posted on October 26, 2025October 21, 2025 By Don MacLeod

The headline almost sounds like a Black Mirror episode that didn’t make it to air: AI companies are training their systems on crime data to sell ads more effectively. Yes, you read that right. The same information that used to live in dusty police databases—arrests, mugshots, court records, neighborhood stats—is…

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Food

Long John Silver’s Swaps Its Fish for a Chicken — Because Apparently, That’s the Catch Now

Posted on October 13, 2025October 12, 2025 By Don MacLeod

I’ll be honest — I didn’t even know Long John Silver’s was still open. Last time I saw one, it was next to a Blockbuster. But sure enough, the fast-food seafood chain is still sailing — and now they’re steering the ship in a strange new direction. They’ve unveiled a…

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Recent Posts

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