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22,000+ Wake-Ups Into This Lifetime

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Don MacLeod

22,000+ Wake-Ups Into This Lifetime

Measles Is Back — Because We Decided Vaccines Were Optional

Posted on January 21, 2026January 21, 2026 By Don MacLeod

A kid at Clemson has measles.

Let that land.

One of the most contagious viruses on earth—something we eliminated from the U.S. in 2000—is back. Not in a remote, rural pocket. Not overseas. Right in the middle of a 30,000-person university.

The university confirmed the case. They’re contact tracing. The person’s isolating. Meanwhile, South Carolina’s already dealing with 500+ measles cases since fall—most of them kids, most of them unvaccinated. Eight needed hospital beds. And those are just the ones we know about.

Here’s the part that doesn’t fit neatly into bullet points:

Babies can’t get the MMR vaccine until 12 months. So when herd immunity crumbles, they get caught in the crossfire. Some get hospitalized. Some die. They never had a choice.

People think of measles as “just a rash.” They forget the rest—pneumonia, brain swelling, death. It used to kill 2.6 million a year before vaccines. In the U.S. alone, 400–500 kids died annually before 1963. This isn’t ancient history. Your parents remember.

What happened?

You already know. Vaccine hesitancy. Misinformation. Social media. A discredited 1998 paper that should’ve been dead and buried by now—but somehow still whispers into Facebook groups and Reddit threads.

Now here we are.

2,065 measles cases across the U.S. last year. The highest in 30+ years. This is what “doing your own research” bought us.

And let’s not pretend this is some unpredictable anomaly. This is cause and effect in HD. Decline in MMR coverage → explosion in cases. England saw it too—2,911 confirmed in 2024. Highest since 2012. This stuff moves fast.

Dr. Johnathon Elkes in Greenville put it bluntly: “We’re staring over the edge.” And he’s not exaggerating.

Here’s what makes this so exhausting: we had the solution. It was working. Then we tossed it out because of vibes.

We’ve reached the point where calling measles a “deadly Victorian disease” isn’t hyperbole. It’s historically accurate. It ravaged 19th-century children. Then we beat it. And now it’s back—not because the virus changed. Because we did.

People are acting like this is some act of God. It’s not. It’s a consequence.

Unvaccinated populations are a buffet line for measles. You don’t need to shake hands. You don’t need to kiss. You just need to breathe the same air an infected person breathed two hours ago.

It’s airborne. It lingers. And it doesn’t care how much you distrust the CDC.

Clemson hasn’t said whether the infected person is a student, professor, or janitor. Doesn’t matter. If they crossed paths with someone unvaccinated in a lecture hall, a dining hall, a dorm hallway—it spreads. That’s how this works.

The sad part? We already know how this ends.

The outbreak gets worse. More kids get sick. Maybe a baby dies. Public outrage flares. Vaccination drives ramp up. Case numbers drop. Everyone breathes a sigh of relief—until the next wave.

Because unless the root cause changes—unless we stop treating science like an opinion poll—this loops forever.

We didn’t lose to measles. We surrendered.

And somewhere out there, a six-month-old is counting on us to pull our heads out of the sand before it’s too late.

Culture Health & Medicine Politics anti-vaccine movementchildhood vaccination ratesClemson University measlesinfant mortality measlesmeasles outbreak vaccine declineMMR vaccinepreventable disease resurgencepublic health crisisSouth Carolina disease outbreakUS measles cases 2025vaccine hesitancyVictorian diseases returning

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