Fight Sports is an international cable channel in two languages in 70+ countries worldwide. The two channels broadcast boxing, MMA and other fight sports. Fight Sports also has a subscription app where consumers can watch pay-per-view exclusive content with a large subscriber base. The Fight Sports website was very slow at Google Mobile speed of 15 and over 90% of their web traffic was coming from mobile.
The website was redesigned for speed, easy access to content, and to monetize the website. Originally there was only one writer to handle the global cable network. I found six writers across the globe that offered 24/7 news for this sports genre.
I also created, wrote, and produced a one-minute daily news segment that was published online as well as shown on the network. It was produced daily in English and Spanish. Below is one episode in English and one episode in Spanish. This opened the doors to more high-profile interviews with our production team.
I also wrote and produced our fight promos that aired on the networks, our subscription app and on our digital platforms. FB has over 1.5 million “likes”/”followers”
I also created the style guide for our writers and editors. Fight Sports Style Guide (right click to save)(click to read)
English Version
Spanish Version
Fight Sports promo created for network and digital advertising promoting the junior welterweight title.
Another network promo for consumers to subscribe on our app Fight Sports Max. Available in 75+ countries.
A couple of digital display ads including one that was a partnership with the “ESPN” of Spain – “Marca.”
