You began your online business in order to make money, right? Well, it’s probably apparent you’ll have a greater chance of making more money from individuals who are interested in the kinds of products and services you sell.

Let’s use the example that you run a website that promotes a product or service, which helps people lose weight. So, the types of people you want to find and visit your website are those who are interested in becoming thinner. Conversely, if a visitor to your website isn’t particularly interested in losing weight (but is instead searching the Internet because they’re interested in video games or gardening), then it’s unlikely that they’re going to convert into a paying customer.

This is the concept of a “targeted visitor” – a person who is already in your website’s topic before they find your website and see the products and services you offer.

It’s not hard to see why the most successful web business are those who get traffic comprised of individuals who are already interested in the products or services offered by that business. So it’s essential to your success that you build you individual website pages to contain and focus on the individual keywords that relate to your products and services.

In addition, it’s likely that your appearances on a given search results page won’t be limited just to pages on your own website. The search engine is likely to find and list many “external” resources, too. These will include marketing-type materials that you may publish through other websites.

Go ahead and type a generic search term or phrase into your favorite search engine. Chances are that near the top of the natural search results there will be links to external aggregations sites like YouTube and EzineArticles. This is something that you want to emulate as well.

So in order to make sure you’re driving the greatest number of targeted visitors to your website as possible, you first need to create a site in which each web page is focused on the particular keyword terms and phrases that you’ll identify. Second, you’ll support this by creating promotional materials (again, using the relevant keyword terms and phrases), and making sure these are properly distributed on the Internet.

Finally, once your website is live, make sure to submit your web address directly to the major search engines. Each search engine has a page that permits you to do this:  Click here for Google’s submission link,  click here for Yahoo’s submission link and click here for Microsoft’s submission link.  The search engines would eventually find your pages, of course, but using these quick submission forms helps the process move forward more quickly.  There are software programs that can automatically submit your sites to multiple search engines.  Also SEO companies can assist you in growing your web traffic organically.

Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.
Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.