Don MacLeod » twitter

Create Your Own Newspaper via Twitter

admin — Sun, 22 Aug 2010 23:51:34 +0000

Cool app from Twitter 3rd Party Developer called Small Rivers. Create your own newspaper on Twitter using a hash mark, tag name, user name and by lists. Visit this one I created using #marketing. Visit the Newspaper by clicking this sentence.

TV Station Learns Twitter and Billboards don’t mix

admin — Tue, 01 Dec 2009 01:54:09 +0000

Oops –

Click here to read the rest of the story

Making a business case for social media

admin — Mon, 23 Nov 2009 15:15:56 +0000

You don’t have to like or get social media — just don’t let that prejudice shut you out of business opportunities

Click here to read the entire story

source: infoworld.com

8 Reasons You Need to Stop Ignoring Twitter

admin — Sun, 08 Nov 2009 14:15:54 +0000

Why Twitter is Becoming Increasingly Important to Marketers? 8 Reasons You Need to Stop Ignoring Twitter.

1. Twitter Lists
2. The Openness of Twitter
3. Building Valuable Relationships

Click on the link to see the remaining 5 other reasons
Click Here

Twitter Helps Ford Drive Sales

admin — Mon, 19 Oct 2009 15:20:07 +0000

In a roundabout way, Twitter can be a good place to sell a car.

Click here to read story…

How to measure social media payoff.

admin — Mon, 21 Sep 2009 21:58:46 +0000

What’s your Twitter ROI? How to measure social media payoff Click Here.

How Quickly Spammers adapt

admin — Sun, 13 Sep 2009 04:11:10 +0000

I use Twitter quite often to send out marketing and advertising ideas to the people that follow me via @ideas4rent. Lately, I have been bombarded with a ton of spam in my social networking. it’s amazing how quickly spammers can take hold of a medium. The @(insertname) is used so much to sell crappy products using your name.

I received this response from when after I posted that comment. “CCGAL@ideas4rent That started recently, or at least in my tweet stream. Took me awhile to figure it out; now I block ‘em when they spam me.”

Have you been bombarded through Facebook, Twitter or Myspace (well that last one is a given)

Twitter from Ideas4Rent Marketing

admin — Wed, 08 Jul 2009 04:30:23 +0000

This is my main Twitter account from my holding company Ideas4Rent Marketing, LLC. After seven (7) months we are over 35,000 followers and growing. It continues to be a great source of web traffic to my websites as well as a way to meet new business leads. Check it out.

Ideas4Rent Twitter

Influencing the Influencers

admin — Fri, 29 May 2009 02:31:42 +0000

Marketers/advertisers usually focus their efforts on the people responsible for making the purchase. In many cases, this is an effective approach but in other cases it can make for a totally useless marketing campaign.

Virgin Mobile took a more effective approach in marketing their cell phone service by focusing not on the people that would be making the actual purchase, but instead focusing on the influencers of the people making the purchase. To make this campaign work, Virgin developed a viral website called Parental Enlightenment Kit which offers many tips (often fairy funny ones) to convince their parents to purchase a Virgin Mobile phone for them. By enlisting the teenagers Virgin has multiplied the effectiveness of their marketing campaign for 3 reasons:

1. The teenagers will continually mention the phone/service to their parents until they get it – Virgin’s campaign will continue to work long after the teenager has left the computer.

2. This approach is exactly the type of thing that spreads virally. As teenagers tell their friends about it, it will increase exponentially in it’s effectiveness.

3. They have targeted the most likely decision maker rather than the person responsible for the purchase.

Companies in other industries have take the same approach and achieved amazing results. For example, Pfizer targeted men with erectile disfunction (a more PC term for impotence) rather than the doctors who would actually prescribe the drug (Viagra) to treat it. You can take the same approach to market your product/service and reap tremendous rewards.