Oops –
Click here to read the rest of the story
If you enjoyed this post, make sure you Stay updated with Don Macleod!
Oops –
Click here to read the rest of the story
If you enjoyed this post, make sure you Stay updated with Don Macleod!
Tags: billboard advertising, ooh, out of home, twitter, twitter on billboards
Posted in Don Macleod | No Comments »
You don’t have to like or get social media — just don’t let that prejudice shut you out of business opportunities
Click here to read the entire story
If you enjoyed this post, make sure you Stay updated with Don Macleod!
Tags: business social media, facebook, online, social media, twitter
Posted in Social Networking | No Comments »
Why Twitter is Becoming Increasingly Important to Marketers? 8 Reasons You Need to Stop Ignoring Twitter.
1. Twitter Lists
2. The Openness of Twitter
3. Building Valuable Relationships
Click on the link to see the remaining 5 other reasons
Click Here
If you enjoyed this post, make sure you Stay updated with Don Macleod!
Tags: Advertising, Marketing, social marketing, social media, twitter
Posted in Social Networking | No Comments »
In a roundabout way, Twitter can be a good place to sell a car.
If you enjoyed this post, make sure you Stay updated with Don Macleod!
Tags: cars, ford motor, ford sales increase, twitter, twitter ford sales, twitter increase ford sales, twitter+cars
Posted in Don Macleod, Social Networking | No Comments »
What’s your Twitter ROI? How to measure social media payoff Click Here.
If you enjoyed this post, make sure you Stay updated with Don Macleod!
Tags: social media roi, twitter, twitter roi
Posted in Social Networking | No Comments »
I use Twitter quite often to send out marketing and advertising ideas to the people that follow me via @ideas4rent. Lately, I have been bombarded with a ton of spam in my social networking. it’s amazing how quickly spammers can take hold of a medium. The @(insertname) is used so much to sell crappy products using your name.
I received this response from when after I posted that comment. “CCGAL@ideas4rent That started recently, or at least in my tweet stream. Took me awhile to figure it out; now I block ‘em when they spam me.”
Have you been bombarded through Facebook, Twitter or Myspace (well that last one is a given)
If you enjoyed this post, make sure you Stay updated with Don Macleod!
Tags: facebook, myspace, Social Networking, spam, spammers, twitter
Posted in Don Macleod | No Comments »
This is my main Twitter account from my holding company Ideas4Rent Marketing, LLC. After seven (7) months we are over 35,000 followers and growing. It continues to be a great source of web traffic to my websites as well as a way to meet new business leads. Check it out.
If you enjoyed this post, make sure you Stay updated with Don Macleod!
Tags: Advertising, ideas4rent, ideas4rent marketing, Marketing, pr, public relations, twitter
Posted in Advertising, Business Strategy, Don Macleod | No Comments »
Marketers/advertisers usually focus their efforts on the people responsible for making the purchase. In many cases, this is an effective approach but in other cases it can make for a totally useless marketing campaign.
Virgin Mobile took a more effective approach in marketing their cell phone service by focusing not on the people that would be making the actual purchase, but instead focusing on the influencers of the people making the purchase. To make this campaign work, Virgin developed a viral website called Parental Enlightenment Kit which offers many tips (often fairy funny ones) to convince their parents to purchase a Virgin Mobile phone for them. By enlisting the teenagers Virgin has multiplied the effectiveness of their marketing campaign for 3 reasons:
1. The teenagers will continually mention the phone/service to their parents until they get it – Virgin’s campaign will continue to work long after the teenager has left the computer.
2. This approach is exactly the type of thing that spreads virally. As teenagers tell their friends about it, it will increase exponentially in it’s effectiveness.
3. They have targeted the most likely decision maker rather than the person responsible for the purchase.
Companies in other industries have take the same approach and achieved amazing results. For example, Pfizer targeted men with erectile disfunction (a more PC term for impotence) rather than the doctors who would actually prescribe the drug (Viagra) to treat it. You can take the same approach to market your product/service and reap tremendous rewards.
If you enjoyed this post, make sure you Stay updated with Don Macleod!
Tags: facebook, Influencing the Influencers, Social Networking, twitter
Posted in Social Networking | No Comments »
Ad Copy Secrets Add new tag Advertising advertising secrets body language Branding branding trends Building an Opt In List and Your Business business business assets business costs business expertise Consulting Fees customer motivation don expertise facebook goals happiness How Much Are You Worth how to be successful ideas Influencing the Influencers list buidling macleod mailing list building Marketing multi-tasking ooh outsourcing postcard advertising postcards Powerful Tactics That Motivate Customers To Buy Ralph Waldo Emerson sales sales tactics social media Social Networking speaking strategy success successful people twitter us economy work
WP Cumulus Flash tag cloud by Roy Tanck requires Flash Player 9 or better.
Don MacLeod is proudly powered by
WordPress
Entries (RSS)
and Comments (RSS).