Posts Tagged ‘Marketing’

I like to publish e-books from time to time.  Here is the latest offering:  Business to Business Marketing 2012  – New Kindle Book Visit the Kindle Store.

This is the one question that every marketer is seeking the answer to. If you know how to motivate people to buy, then you can increase your sales and your conversion rate. And wouldn’t that be good for your profit and your business? So what motivates people to buy? It is often said that you [...]

According to a survey from the Association of National Advertisers and the Mobile Marketing Association, 88% of client-side marketers say they’ll utilize mobile marketing in 2011. Read More

Something that a lot of business owners don’t consider is the fact that sometimes you have to do research before you can know what it is that your prospective clients need and want from their company.  One of the best things that you can do to help you draw clients to your website is to [...]

This was a great article on a Gatorade marketing program.  Give it quick read. Click Here

Are you providing customer service or customer care?  There is a difference.  In the recent edition of  “No  B.S. Marketing Letter,” by Bill Glazer and Dan Kennedy. They discussed how many businesses have developed fundamental bad habits.  They use the analogy of putting money into a leaking boat but not fixing the main problem – [...]

Cool app from Twitter 3rd Party Developer called Small Rivers. Create your own newspaper on Twitter using a hash mark, tag name, user name and by lists. Visit this one I created using #marketing. Visit the Newspaper by clicking this sentence.

Society is flooded with so much advertising these days that we face the danger of not being noticed by our prospective customers.  When  I looked on Google to find out how many messages the average consumer is exposed to on a daily basis, the range was from 547 – 5,000+ (Source: Google Answers). Will your [...]

Successful marketing tactics begin with the end in mind. After all, if you don’t know where you’re going, how do you expect to know how to get there? That makes it essential to understand exactly what the customer wants and anticipate their needs long before they begin a search for a product or service. But [...]

Does your company use outside services for advertising, marketing or social media?