Posts Tagged ‘Marketing’

Are you providing customer service or customer care?  There is a difference.  In the recent edition of  “No  B.S. Marketing Letter,” by Bill Glazer and Dan Kennedy. They discussed how many businesses have developed fundamental bad habits.  They use the analogy of putting money into a leaking boat but not fixing the main problem – [...]

Cool app from Twitter 3rd Party Developer called Small Rivers. Create your own newspaper on Twitter using a hash mark, tag name, user name and by lists. Visit this one I created using #marketing. Visit the Newspaper by clicking this sentence.

Society is flooded with so much advertising these days that we face the danger of not being noticed by our prospective customers.  When  I looked on Google to find out how many messages the average consumer is exposed to on a daily basis, the range was from 547 – 5,000+ (Source: Google Answers). Will your [...]

Successful marketing tactics begin with the end in mind. After all, if you don’t know where you’re going, how do you expect to know how to get there? That makes it essential to understand exactly what the customer wants and anticipate their needs long before they begin a search for a product or service. But [...]

Does your company use outside services for advertising, marketing or social media?

Marketing campaigns cannot survive if they boring. Everyday there are more than three thousand marketing messages reaching out to the customers and it is really a huge competition if one expects to be recognized among the crowd. This message should talk to the customer and influence his mind. Strong, creative, confident and exciting are the [...]

Achieving good sales is the ultimate target of any firm. Many criteria, such as competitive pricing, near perfect product, reaching out to correct audience and motivational advertising, are responsible for this and should be dealt with in marketing. First things first, all the efforts will go futile if the correct audience is not recognized. It [...]

Think of your brand in terms of what the customer gains when it is viewed by each of his or her five senses-hearing, seeing, tasting, smelling and touching. In a nutshell your brand is the result of everything your prospects senses can pick up on about you. It’s the image you present at all times. [...]

Branding is not just your logo or tagline or the “look” and “feel” of your marketing communications. Branding is the sum total of your customer’s experiences and perceptions of your products, services, and employees. In actuality, your brand is what everyone else thinks your company and product are – it’s what people say about your [...]

Branding is much more than just a thoughtful logo or slogan and it’s more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image. Step 1: Examine the Competition One of the keys to creating a successful brand image is to [...]