Are you providing customer service or customer care? There is a difference. In the recent edition of “No B.S. Marketing Letter,” by Bill Glazer and Dan Kennedy. They discussed how many businesses have developed fundamental bad habits. They use the analogy of putting money into a leaking boat but not fixing the main problem – [...]
Posts Tagged ‘Marketing’
Create Your Own Newspaper via Twitter
Posted: 22nd August 2010 by admin in MarketingTags: create newpaper, Marketing, twitter
Cool app from Twitter 3rd Party Developer called Small Rivers. Create your own newspaper on Twitter using a hash mark, tag name, user name and by lists. Visit this one I created using #marketing. Visit the Newspaper by clicking this sentence.
Marketing Tactics Begin with End Result in Mind
Posted: 3rd June 2010 by admin in Don Macleod, MarketingTags: know your customer, Marketing, marketing tactic
Successful marketing tactics begin with the end in mind. After all, if you don’t know where you’re going, how do you expect to know how to get there? That makes it essential to understand exactly what the customer wants and anticipate their needs long before they begin a search for a product or service. But [...]
How To Make A Marketing Campaign Appealing?
Posted: 17th March 2010 by admin in MarketingTags: How To Make A Marketing Campaign Appealing, Marketing, marketing campaign
Marketing campaigns cannot survive if they boring. Everyday there are more than three thousand marketing messages reaching out to the customers and it is really a huge competition if one expects to be recognized among the crowd. This message should talk to the customer and influence his mind. Strong, creative, confident and exciting are the [...]
Recognizing Your Target Market
Posted: 14th March 2010 by admin in MarketingTags: Marketing, reach target market, target market
Achieving good sales is the ultimate target of any firm. Many criteria, such as competitive pricing, near perfect product, reaching out to correct audience and motivational advertising, are responsible for this and should be dealt with in marketing. First things first, all the efforts will go futile if the correct audience is not recognized. It [...]
A Matter Of Senses
Posted: 13th March 2010 by admin in Branding, Business Strategy, MarketingTags: Advertising, Branding, five senses, human senses, Marketing, marketing and branding
Think of your brand in terms of what the customer gains when it is viewed by each of his or her five senses-hearing, seeing, tasting, smelling and touching. In a nutshell your brand is the result of everything your prospects senses can pick up on about you. It’s the image you present at all times. [...]
Ten Branding Musts
Posted: 7th March 2010 by admin in BrandingTags: Advertising, Branding, branding trends, Marketing, Ten Branding Musts
Branding is not just your logo or tagline or the “look” and “feel” of your marketing communications. Branding is the sum total of your customer’s experiences and perceptions of your products, services, and employees. In actuality, your brand is what everyone else thinks your company and product are – it’s what people say about your [...]
Initial Steps of Branding Yourself
Posted: 27th January 2010 by admin in BrandingTags: brand yourself, Branding, Marketing, marketing and branding
Branding is much more than just a thoughtful logo or slogan and it’s more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image. Step 1: Examine the Competition One of the keys to creating a successful brand image is to [...]
