Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.
Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

Does anyone possess the keys to happiness? A lot of us live fulfilling and happy lives, but what makes them so? Happiness is defined as cheerful, willing and fortunate. Those may be the keys to happiness right there!

If you are cheerful you probably see the positive in any situation. This is definitely a key to being happy. If you are willing, you likely help others and this is a key to happiness. Of course, if you view yourself as fortunate, you have a positive attitude and that definitely unlocks happiness. All three characteristics can be labeled as the keys to happiness, but it does boil down to a positive attitude.

Other keys to happiness may be tolerance, acceptance and forgiveness. Learning to tolerate the differences in others can be rewarding and help you build a happy life. Accepting the challenges you will face certainly helps you achieve happiness and forgiving what other have done to you and what you have done, can be freeing and help you ‘get happy”

Probably the main key to happiness is choosing to be happy. We have all heard of the man or woman who is confined to a wheelchair, seemingly down on their luck but remains exceedingly happy. That is someone who chooses to be happy. In spite of all the sadness and trouble in the world today, you can still choose to be happy.

Happiness does not really need a key. It needs constant attention, motivation and most of all; happiness needs to be the first choice you make every day.

Have a Profitably Day,

DonMacleod.com is migrating to Word Press. Please excuse the dust.

Don