Everyone loves a good story. They can transport you to another time or place or reality. They can inspire and motivate. And they can take your marketing to a whole new level with your prospects and the media.
Adding real-life anecdotes to your marketing arsenal by talking about a problem your company faced or how you met a particular challenge, helps your prospects identify with and relate to your message. Adding a bit of personality and drama helps put a face to your business and helps to differentiate you from your competitors.
Any story won’t do, however. You want to use stories to convey a particular message. So clarifying what message you want to deliver is the first order of business. Then you build your story around that message.
Weave your stories throughout your marketing media: website, brochures, press releases, conference speeches…to draw your prospects in and keep them engaged while you sell them on your service or product.