Don MacLeod » Uncategorized

The Penalty of Leadership

admin — Mon, 30 Apr 2012 01:56:01 +0000

This is a great piece of copy from a Cadillac ad from 1915 that ran once in the Saturday Evening Post. It helped Cadillac justify it’s higher prices.

“In every field of human endeavor, he that is first must perpetually live in the white light of publicity. Whether the leadership be vested in a man or in a manufactured product, emulation and envy are ever at work. In art, in literature, in music, in industry, the reward and the punishment are always the same. The reward is widespread recognition; the punishment, fierce denial and detraction. When a man’s work becomes a standard for the whole world, it also becomes a target for the shafts of the envious few. If his work be merely mediocre, he will be left severely alone – if he achieve a masterpiece, it will set a million tongues a-wagging. Jealousy does not protrude its forked tongue at the artist who produces a commonplace painting. Whatsoever you write, or paint, or play, or sing, or build, no one will strive to surpass or to slander you, unless your work be stamped with the seal of genius. Long, long after a great work or a good work has been done, those who are disappointed or envious continue to cry out that it cannot be done. Spiteful little voices in the domain of art were raised against our own Whistler as a mountebank, long after the big world had acclaimed him its greatest genius. Multitudes flocked to worship at the shrine of Wagner, while the little group of those whom he had dethroned and displaced argued angrily that he was no musician at all. The little world continued to protest that Fulton could not build a steamboat, while the big world flocked to the river to see his boat steam by. The leader is assailed because he is the leader, and the effort to equal him is merely added proof of that leadership. Failing to equal or to excel, the follower seeks to depreciate and to destroy – but only confirms once more the superiority of that which he strives to supplant. There is nothing new in this. It is as old as the world and as old as the human passions – envy, fear, greed, ambition, and the desire to surpass. And it all avails nothing. If the leader truly leads, he remains – the leader. Master-poet, master-painter, master-workman, each in his turn is assailed, and each holds his laurels through the ages. That which is good or great makes itself known, no matter how loud the clamor of denial. That which deserves to live -lives.

By Theodore F. MacManus

Do the right thing Michigan.

admin — Sun, 15 Apr 2012 03:45:40 +0000


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Welcome Mang Radio – back to the family
admin — Sun, 26 Feb 2012 22:55:29 +0000
Mang was one of the first company’s I started in the 80′s. I produced concerts, managed entertainers, produced marketing campaigns, pr, radio ads and promotions.  I am glad that Mang is back after 19 years in mothballs. It is now being designed to be a 24/7 comedy radio network.  One small step at a time.
Mang Radio

 
 



The Pro’s & Con’s of SMS Marketing
admin — Mon, 15 Aug 2011 00:33:17 +0000
SMS marketing (text messaging) is one of the new forms of advertising currently used by large corporations, governments and small businesses worldwide. Although this form of marketing is becoming more popular each passing year, there are always pros and cons of every successful business and strategy. There have been many successes and failures in new theories and techniques. These advantages and disadvantages are important to remember and consider before you and your company SMS test marketing the highest levels of success in your business.
SMS marketing is the new style of technology for companies to brand and advertise their products and services to millions of people through mobile phones. On average in the U.S. today almost all people over age 11 own a mobile phone. This means that compared to the styles used in internet marketing, you and your company will be able to reach an even wider audience with less competition in the advertising market.
The results of this form of advertising are amazing! Companies are being converted, as they have never seen any other source of advertising. The market for short message service is available to large companies and small businesses to build and now it’s time!
Only with any other style of advertising, there are always disadvantages that can influence a business decision. With the number one thing is always associated with SMS marketing is the complete invasion of privacy for the mobile phone user. These cut-off text messages via their mobile phones and safety of many people find that it is very disrespectful act by these companies. Although there are many people who benefit from these unsolicited advertisements, some people like many who are outraged by this form of invasion.
SMS marketing has its advantages and disadvantages like any other style of advertising that any company has to do is decide what is more for the purpose. Each company must decide which path to take, in essence, and go ahead with their plans. However, many companies find that the disadvantages are not so bad as to compensate for professionals, allowing them to continue with this new form of advertising.
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Success
admin — Fri, 27 May 2011 21:57:59 +0000
This is one of my favorite quotes of all time.
To laugh often and much

To win the respect of intelligent people

And the affection of children

To earn the appreciation of honest critics

And endure the betrayal of friends

To appreciate beauty, to find the best in others,

To leave the world a bit better

Whether by a healthy child, a garden patch

Or a redeemed social condition

To know even one life has breathed easier

Because you have lived

This is to have succeeded.
Ralph Waldo Emerson



Consumers Rebel Against Irrelevant Promotions
admin — Wed, 18 Nov 2009 21:10:13 +0000
Though 64% of consumers say promotional offers dominate both the email and traditional mail they receive, only 41% view them as must-read communications and many even steer clear of a brand in protest of such irrelevant mailings, according to a study by the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company.  Click here to read the rest of the story



Always do what you are afraid to do.
admin — Sat, 14 Nov 2009 01:54:48 +0000
Advice I once heard given to a young person, “Always do what you are afraid to do.” Ralph Waldo Emerson 



Fire your ad agency and hire customers? Unilever did it.
admin — Wed, 11 Nov 2009 14:18:35 +0000
Will your target audience do your work for you and create advertising and products at minimal cost?
I read this in a recent blog regarding crowdsourcing.  This word had me curious.  What did it exactly mean? Basically I learned it was having your customers do your ad work.
Some major consumer product companies have fired their agencies and then hold “contests” for users of their products to create ad campaigns. 
Read about this



No Agent? Publish Yourself.
admin — Sun, 20 Sep 2009 03:58:53 +0000




What is Success? This according to Ralph Waldo Emerson
admin — Mon, 22 Jun 2009 20:53:40 +0000
This is one of my favorites.
Success
To laugh often and much

To win the respect of intelligent people

And the affection of children

To earn the appreciation of honest critics

And endure the betrayal of friends

To appreciate beauty, to find the best in others,

To leave the world a bit better

Whether by a healthy child, a garden patch

Or a redeemed social condition

To know even one life has breathed easier

Because you have lived

This is to have succeeded.
Ralph Waldo Emerson