Though 64% of consumers say promotional offers dominate both the email and traditional mail they receive, only 41% view them as must-read communications and many even steer clear of a brand in protest of such irrelevant mailings, according to a study by the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company. Click here [...]
Archive for the ‘Uncategorized’ Category
Consumers Rebel Against Irrelevant Promotions
Posted: 18th November 2009 by admin in UncategorizedTags: consumer promotions, Marketing
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Always do what you are afraid to do.
Posted: 13th November 2009 by admin in UncategorizedTags: Advice I once heard given to a young person, Always do what you are afraid to do, Ralph Waldo Emerson
Advice I once heard given to a young person, “Always do what you are afraid to do.” Ralph Waldo Emerson
Fire your ad agency and hire customers? Unilever did it.
Posted: 11th November 2009 by admin in Business Strategy, UncategorizedTags: crowd sourcing, crowdsourcing, outsourcing
Will your target audience do your work for you and create advertising and products at minimal cost?
I read this in a recent blog regarding crowdsourcing. This word had me curious. What did it exactly mean? Basically I learned it was having your customers do your ad work.
Some major consumer product companies have fired [...]
No Agent? Publish Yourself.
Posted: 19th September 2009 by admin in Business Strategy, Promotion, UncategorizedTags: book publishing, No Agent, Publish Yourself., self publishing
What is Success? This according to Ralph Waldo Emerson
Posted: 22nd June 2009 by admin in UncategorizedTags: how to be successful, Ralph Waldo Emerson, success, successful people
This is one of my favorites.
Success
To laugh often and much
To win the respect of intelligent people
And the affection of children
To earn the appreciation of honest critics
And endure the betrayal of friends
To appreciate beauty, to find the best in others,
To leave the world a bit better
Whether by a healthy child, a garden patch
Or a redeemed social [...]