SMS marketing (text messaging) is one of the new forms of advertising currently used by large corporations, governments and small businesses worldwide. Although this form of marketing is becoming more popular each passing year, there are always pros and cons of every successful business and strategy. There have been many successes and failures in new [...]
This is one of my favorite quotes of all time. To laugh often and much To win the respect of intelligent people And the affection of children To earn the appreciation of honest critics And endure the betrayal of friends To appreciate beauty, to find the best in others, To leave the world a bit [...]
Though 64% of consumers say promotional offers dominate both the email and traditional mail they receive, only 41% view them as must-read communications and many even steer clear of a brand in protest of such irrelevant mailings, according to a study by the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company. Click here to [...]
Advice I once heard given to a young person, “Always do what you are afraid to do.” Ralph Waldo Emerson
Will your target audience do your work for you and create advertising and products at minimal cost? I read this in a recent blog regarding crowdsourcing. This word had me curious. What did it exactly mean? Basically I learned it was having your customers do your ad work. Some major consumer product companies have fired [...]
This is one of my favorites. Success To laugh often and much To win the respect of intelligent people And the affection of children To earn the appreciation of honest critics And endure the betrayal of friends To appreciate beauty, to find the best in others, To leave the world a bit better Whether by [...]
As Branding and marketing professionals, we have an in-depth understanding of the importance of a marketing plan. However, not everyone recognizes the benefits of investing in a strategic marketing plan prior to launching strategies and tactics that seem intuitive at the time. The following few paragraphs attempt to impart our understanding of a well-written plan’s [...]
When taking a road trip to a new destination, smart travelers invest preparation time to identify the best route, make note of rest stops, research hotels and restaurants that satisfy their needs and budgets, check weather conditions, and so on. You get the idea. In other words, they have a thoughtfully developed plan before they [...]
The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. The Marketing Plan should include “the four P’s” ? Product, Promotions, Price, and Place. Products and/or Services The first “P” stands for Product, but includes all products and services that the company offers. This [...]
