Though 64% of consumers say promotional offers dominate both the email and traditional mail they receive, only 41% view them as must-read communications and many even steer clear of a brand in protest of such irrelevant mailings, according to a study by the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company. Click here to read the rest of the story
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Advice I once heard given to a young person, “Always do what you are afraid to do.” Ralph Waldo Emerson
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Will your target audience do your work for you and create advertising and products at minimal cost?
I read this in a recent blog regarding crowdsourcing. This word had me curious. What did it exactly mean? Basically I learned it was having your customers do your ad work.
Some major consumer product companies have fired their agencies and then hold “contests” for users of their products to create ad campaigns.
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This is one of my favorites.
Success
To laugh often and much
To win the respect of intelligent people
And the affection of children
To earn the appreciation of honest critics
And endure the betrayal of friends
To appreciate beauty, to find the best in others,
To leave the world a bit better
Whether by a healthy child, a garden patch
Or a redeemed social condition
To know even one life has breathed easier
Because you have lived
This is to have succeeded.
Ralph Waldo Emerson
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