This is a great piece of copy from a Cadillac ad from 1915 that ran once in the Saturday Evening Post. It helped Cadillac justify it’s higher prices. “In every field of human endeavor, he that is first must perpetually live in the white light of publicity. Whether the leadership be vested in a man [...]
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Mang was one of the first company’s I started in the 80′s. I produced concerts, managed entertainers, produced marketing campaigns, pr, radio ads and promotions. I am glad that Mang is back after 19 years in mothballs. It is now being designed to be a 24/7 comedy radio network. One small step at a time. [...]
SMS marketing (text messaging) is one of the new forms of advertising currently used by large corporations, governments and small businesses worldwide. Although this form of marketing is becoming more popular each passing year, there are always pros and cons of every successful business and strategy. There have been many successes and failures in new [...]
This is one of my favorite quotes of all time. To laugh often and much To win the respect of intelligent people And the affection of children To earn the appreciation of honest critics And endure the betrayal of friends To appreciate beauty, to find the best in others, To leave the world a bit [...]
Though 64% of consumers say promotional offers dominate both the email and traditional mail they receive, only 41% view them as must-read communications and many even steer clear of a brand in protest of such irrelevant mailings, according to a study by the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company. Click here to [...]
Advice I once heard given to a young person, “Always do what you are afraid to do.” Ralph Waldo Emerson
Will your target audience do your work for you and create advertising and products at minimal cost? I read this in a recent blog regarding crowdsourcing. This word had me curious. What did it exactly mean? Basically I learned it was having your customers do your ad work. Some major consumer product companies have fired [...]
This is one of my favorites. Success To laugh often and much To win the respect of intelligent people And the affection of children To earn the appreciation of honest critics And endure the betrayal of friends To appreciate beauty, to find the best in others, To leave the world a bit better Whether by [...]
