Archive for the ‘Marketing’ Category

Strategies In Avoiding Stress Build Up

Stress, if you let it, can build up. There are several effects of stress in the many aspects of life. Stress builds up can pose significant health risks. Often, people who cannot handle stress find themselves in rehabilitation facilities that offer twelve-step programs that could help them recover.

Avoidance is always better than cure. Learn to avoid stress build up through simple strategies that you could practice in your free time.

Learn To Have Fun

Having fun can provide a nice distraction from problems you have. Games are designed to occupy your time. Find the things that you enjoy the most. Hobbies are important parts of the relaxation process.

Drawing and gardening are great stress relievers, but you are not limited to these two. You can practically put your hands on anything that you enjoy doing. Learn that it is fine to have a little fun after hard days of work.
Taking Care Of Your Health

Stress can seriously become detrimental to your health. If you have a predetermined health condition, stress can greatly aggravate that condition. People who have a poor diet are most vulnerable to stress. Maintaining a healthy diet can help you in avoiding the health risks from stress.

Healthy eating at home can help you shed off some pounds since most people who are stressed-out tend to gain more weight than others. Planning ahead is an important step in eating healthy. Do weekly groceries, and plan your home meals every week. This way you do not have to stress yourself in thinking what you want to eat.

Eating healthy does not mean that you need to prepare a four-course meal. A simple balance meal with the combination of protein, fruits, vegetables, bread and not too much fat is enough to get you going. You can
even find healthy recipes online.

Pampering yourself with healthy meals is not the only way you can live a healthy life. Going to the spa and have a relaxing massage can avoid stress from building. You can also enroll yourself in weekly gym classes depending on how much free time you have. Exercising can help you cope with stress easily. Also, through exercise, you body release endorphins that increase your feelings of well-being.

Ask For Support

When you are feeling stressed always remember that there are people around you who can help. Friends can pick you up when you are feeling down. They can provide insights when you are confused, and help you in having fun.

Family members can provide solid support since they already know who you are and what you want. If the stress gets out of control, you can ask for counsel from your psychiatrist. Never blame yourself for the cause of stress as this will only worsen the stress that you are feeling. Do not build a wall around you whenever you are feeling stressed and never feel helpless. Stress is an enemy that you can triumph upon with the help of loved ones.

Spiritual Practices For Avoiding Stress

Lifestyle with strong religious and spiritual foundations is a healthier lifestyle. Seniors use prayers as to relieve stress. Prayers can also maintain emotional stability.
Practicing meditation can help you clear you mind in stressful situations. Spiritual practice is a personal experience and can surely nurture your soul.

Power of Negative Thinking

Still skeptical that positive thinking doesn’t work? That’s OK, many people doubt it. But ironically, proof that it does work can be found by looking at negative thinking.

Negative thinking is equally as powerful as its opposite. It can make you sick. It definitely makes you unpleasant to be around. And, it considerably limits what you can achieve.

It’s the notion of a “self-fulfilling prophecy” in action—what we expect turns out to be what we get. Expect negative results and, sure enough, you’ll generate negative results.

Increased stress and lower energy levels are also linked to negative thinking. Studies have demonstrated that negativity weakens your immune system. How many times have you gotten sick during a stressful period in your life?

But why is it that negative thoughts seem to come so much more naturally than positive ones? It’s a habit. We tend to focus on the annoyances and problems in our lives, rather than on everything that’s right. We are bombarded with negative news and told we need to meet impossible ideals. We’ve forgotten the joy of simple pleasures and lack gratitude.

How to switch gears? It takes discipline and practice, but you can control your thought patterns.

Start by eliminating as many of the negative influences around you as possible. An easy one to limit is your intake of the news. You can find out what’s going on in the world without repeated focus on violence and destruction. Then, you want to replace the negative inputs with positive ones.

Read positive materials on a daily basis. Listen to motivational audio tapes or CDs, or to music that inspires or relaxes you. Spend time each day thinking about what you have to be grateful for.

After a couple of weeks of practice, positive thinking should come much more naturally. And I doubt you’ll missing those negative thoughts any more.

Make that first impression with a prospect a successful one

Even though we’re taught not to judge a book by its cover, first impressions are critical to how we are received after the first few moments of an introduction. Prospects and clients are no different, so it’s important that you take your first moments with a new potential client very seriously. Your first impression sets the tone for how receptive your prospect will be to your sales message.

So how are we being assessed during those first few moments? Surprisingly, what you are actually saying is near the bottom of the list. Visual cues, like appearance and body language are what take hold first. The tone of your voice is also important.

Here’s some ways to make sure the first impression you make is a good one:

Use the other person’s name right away. When you use the client’s name within the first few seconds of conversation, you are sending a message that you value that person and are focused on him. Nothing gets other people’s attention as effectively as calling them by name.

Give good handshake. It should be firm, but not too strong—and never limp.

Pay attention to your body language. Make eye contact and don’t forget to smile. This will make your prospect feel comfortable and convey that you are interested in them.

Choose your first words carefully. Although they’re near the bottom of the list in terms of importance to your first impression, there’s no reason to leave them to chance. Lydia Ramsey, author of Manners That Sell, suggests expressing some form of thank you when you meet the client, such as, “Thank you for taking your time to see me today.” Clients will appreciate you when you appreciate them.

Don’t forget good grooming. An unprofessional appearance is difficult to make up for. If your prospect’s office follows professional dress, you should too. Hair and hands, for both men and women, should be well groomed.

I hope this helps.

Influencing The People Who Influence.

Marketers/advertisers usually focus their efforts on the people responsible for making the purchase. In many cases, this is an effective approach but in other cases it can make for a totally useless marketing campaign.

Virgin Mobile took a more effective approach in marketing their cell phone service by focusing not on the people that would be making the actual purchase, but instead focusing on the influencers of the people making the purchase. To make this campaign work, Virgin developed a viral website called  which offers many tips (often fairy funny ones) to convince their parents to purchase a Virgin Mobile phone for them. By enlisting the teenagers Virgin has multiplied the effectiveness of their marketing campaign for 3 reasons:

1. The teenagers will continually mention the phone/service to their parents until they get it – Virgin’s campaign will continue to work long after the teenager has left the computer.

2. This approach is exactly the type of thing that spreads virally. As teenagers tell their friends about it, it will increase exponentially in it’s effectiveness.

3. They have targeted the most likely decision maker rather than the person responsible for the purchase.

Companies in other industries have take the same approach and achieved amazing results. For example, Pfizer targeted men with erectile disfunction (a more PC term for impotence) rather than the doctors who would actually prescribe the drug (Viagra) to treat it. You can take the same approach to market your product/service and reap tremendous rewards.

Wise Words of Failure

Some of the greatest thinkers of all time can teach us the most important lessons.

“Anyone who has never made a mistake has never tried anything new.”
Albert Einstein

To be successful we need to begin, without taking the first steps there can be no success. Many people do not begin because they fear mistakes. Welcome mistakes, learn from them and then you will ensure you do not make the same mistake again.

“Remove failure as an option.”
Joan Lunden

Did you set your goal so that you would fail? NO. Success was the only option then, and is the only option now.

“Success is the proper utilization of failure.”
Unknown

Every failure is a learning experience. A successful person will analyze their failures with smart questions such as:

How can I do it better?
What mistakes did I make?
What did I learn from this?
What can I do differently to ensure success?

By identifying the causes of failure, you can start again with more confidence and knowledge. Every failure will bring you closer to success.

“A man is not finished when he is defeated. He is finished when he quits.”
Richard Nixon

The difference between successful people and unsuccessful people is failure. You can only fail if you stop trying. You must continue trying in order to succeed.

“Success is going from failure to failure without a loss of enthusiasm.”
Sir Winston Churchill

Failure is only an obstacle. If we visualizWisee failure as a brick wall, we can see that there is a way over it. There may be a dozen brick walls in our way, if we climb each one with the same enthusiasm with our goals in sight we will never fail.

“Many of life’s failures are men who did not realize how close they were to success when they gave up.”
Thomas Edison

When you have put effort into achieving your dreams you must keep going. There is no crystal ball, success could be right around the corner. You owe it to yourself to keep trying. The worst punishment in life is to look back and wonder “what if….”

Using Testimonials In Your Marketing

Customer testimonials are an invaluable marketing tool, especially when you are first starting your business. Testimonials instill confidence in prospective buyers and lend credibility to your offering.

Even if you’re just starting out, here’s how you can build an impressive list of testimonials to promote your business. No customers yet? That’s OK. Try going back to previous business associates and ask them for a personal testimonial. If their experience with you was a good one, they’ll more than likely want to assist you in your new pursuit.

Another good method for newbies—the ethical bribe. Offer your product or service for free, then solicit their feedback. Once your business is rolling, it’s important to make testimonial gathering a continuous part of your customer service process. When you receive emails with positive feedback, immediately request to use it as a testimonial.

If you receive good remarks over the phone, write them up and send them to the customer asking their permission to use their words. A few rules to keep in mind: Always get the permission of the person whom you are quoting to prevent any legal troubles. Rather than asking for a written testimonial from the customer, write one for them and ask them to approve it.

You’ll get more testimonials if you do the work. Your customer can always make changes to the text you provide. If you’re selling a B2B product or service, providing the company name and title of the person giving the testimonial will give it greater impact.

Add a Little Drama to Your Marketing

Everyone loves a good story. They can transport you to another time or place or reality. They can inspire and motivate. And they can take your marketing to a whole new level with your prospects and the media.

Adding real-life anecdotes to your marketing arsenal by talking about a problem your company faced or how you met a particular challenge, helps your prospects identify with and relate to your message. Adding a bit of personality and drama helps put a face to your business and helps to differentiate you from your competitors.

Any story won’t do, however. You want to use stories to convey a particular message. So clarifying what message you want to deliver is the first order of business. Then you build your story around that message.

Weave your stories throughout your marketing media: website, brochures, press releases, conference speeches…to draw your prospects in and keep them engaged while you sell them on your service or product.

Make Your Point Clearly

People tend to use careless language when they speak because they assume other people know what they mean. Unfortunately, they often leave others uncertain or confused about what they want.

At the New York Center for Critical Thinking, they recommend that you pay close attention to the way you express yourself. Think before you speak, and make sure to present your thoughts logically. It helps to use examples.

When listening, listen not only for the facts but for the feelings behind them. If you don’t fully understand what you’re being told, ask what the person means by that or why it was said. Explore the conversation, and you’ll learn more.

Communicate With Authority

You can learn to speak with confidence by studying the way you make statements. If you often say “I think,” “kind of,” “maybe,” “probably,” or “just,” you minimize the importance of your statements.

One of the most empowering things a person can do is to speak confidently because words shape the attitudes of others.

As you consider your linguistics, note how many times you use words that indicate indecision or ambivalence. The word “try,” for example, indicates that you will make an attempt, not that you will actually do something. “Try” sets you up for failure because you don’t actually have to succeed.

The word “think” has the same connotation. If you say “I think it would be a good idea to …” your statement is much less powerful than, “It would be a good idea to …” “I think I could lead this project,” is far less effective than, “I could lead this project.”

Therapist Carol Juergensen Sheets says in group exercises, she and colleagues find that the average number of times people use these words is 16 times in a five-minute period. When you recognize that you use them, repeat the sentence to yourself without the qualifier and with confidence. Practice to change old patterns of speaking.

Sheets, of Indianapolis Psychiatric Associates, says your ability to speak confidently and assertively makes a difference in how others see you. If words shape attitudes, it’s important to choose words that empower your belief in yourself and increase your confidence.

Make Your First Impression The Best Impression

The first 10 to 20 seconds are crucial in creating the best fist impression in your first meeting. People observe you from head to toe. They study your physical personality, demeanor, mannerisms, body language, your style or fashion, etc. It is therefore vital for you to make the best impression. Because once the impression is made, it is mostly irreversible. If you have made a good one, it is good; but if you have not, the damage is done. You may interest some and disappoint others. Most of us wish to make the best impression in others whether the meeting is personal or professional.

How do people assess you the first time they see you?

You are always appraised in initial business and social environments. When they see you for the first time, people notice your dress, your shoes, handbag and hairstyle, your body language, your mannerisms, etc. Certain elements contribute to making your first impression. They are: Physical appearance, body language, verbal communication and how well you perceive other people. Here are a few tips from Colorado Tech to make the best first impressions.

  1. Be authentic. Think about it: there’s no bigger turnoff than when someone is perceived as faking an interest in you. Don’t do it to other people. Show real interest, and they’ll show it back. All the other suggestions here come back to this: If you genuinely care about someone or are genuinely interested in them, that will show in your interactions with them.
  2. Ask open-ended questions. Avoid questions that can be answered “yes” or “no.” You want to start a conversation. The best way to do so is to ask questions that are open-ended and require longer answers. Do you understand? Yes. Oops.
  3. Maintain eye contact and smile. If you’re looking over the shoulder of the person you’re talking to in hopes of finding someone more “important,” or otherwise looking bored and not making eye contact, then you’re sending a clear signal that you’re not interested. The person you’re talking to is likely to show you the same (dis)courtesy.
  4. Listen. This seems obvious enough, but if you’re in the midst of a group, or thinking about other things it might be hard to really take in what someone is telling you. But it’ll be obvious if you’re not paying attention, so focus in. Make the person you’re talking to feel important and relevant.
  5. Follow through. Even if you’re networking because you’re on the lookout for a new opportunity doesn’t mean you shouldn’t help others in the same position. Did you meet someone who might be a good fit for a job opening in your company? Did you tell someone you would follow up with that name of an electrician? Make sure you follow through to make a good impression.
  6. Do things you enjoy. Networking isn’t just about meeting strangers in your industry. You can network anywhere, at any time. If you are uncomfortable at traditional network events, branch out. Join professional organizations, or clubs where professionals meet to do activities together like volunteering, tennis playing, or dining. You will be surprised at the types of people you meet and the natural way in which you interact when “networking” isn’t the ultimate goal.
  7. Say thank you. If someone helps you or does something for you — no matter how small — write a thank you note. That small effort will make you a big standout.

Then the bad:

Don’t:

  1. Ask for a job.That kind of request puts a lot of pressure on the person you’re asking. Instead, make the person you’re talking to an ally in your job search by asking them for insight and advice. If you do this, then it might very well be you they think of when they have an open position.
  2. Hit and run. A hit-and-run networker is someone who connects, gets what they want, and then disappears, never to be heard from again. Or at least until the next time they need something. Instead, follow up, tell them thank you, and offer any reciprocal help you can.
  3. Avoid talking to the “little people.” Everyone is important. No one deserves to be ignored or treated poorly, no matter their job title. The most junior member of your department? She will remember the length of her career how you treated her. The secretary? He knows before anyone else when a position is about to open up. The guy who mops the floors? Learn his name. You never know when you will need someone’s helping hand, and you’ll be surprised at where that help comes from. (source)