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Archive for the ‘Marketing’ Category
Coca-Cola To Send Team Of Happiness Ambassadors
Wednesday, October 21st, 2009Coca-Cola To Send Team Of Happiness Ambassadors On A Year-Long Journey To Seek Out What Makes People Happy
A team of three young people will attempt to visit 206 countries where Coca-Cola is sold to seek out what makes people happy and share their happiness and enthusiasm with the rest of the world.
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source: Business Wire
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Rock-Solid Marketing for Trendy Times
Saturday, October 17th, 2009FEELING BOMBARDED by all the theories on the so-called newest, latest and hottest trends in marketing?
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source: smsmallbiz.com
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Amex: Discounts May Lure Holiday Shoppers Early
Friday, October 16th, 2009A majority of US consumers could be enticed to begin their holiday shopping in the next 30 days by retail discounts, according to the latest results from the American Express Spending and Saving Tracker, a monthly consumer index that measures spending intentions over a number of retail categories. Click here.
source: Marketing Charts
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3 Steps To Getting Highly Motivated Customers
Sunday, October 11th, 2009Everyday we are all looking for new prospects and customers. Here is a few tips to finding these organizations.
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Have you seen an increase in business in the past 30 days?
Monday, June 22nd, 2009Have you seen an increase in business in the past 30 days? Poll.
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INSIGHTS INTO SALES COPY WRITING
Wednesday, June 17th, 2009Sales copy online can make or break your business. A good sales letter must lure visitors, create trust and motivate readers to purchase. You can spend millions of dollars on ads and still have low or no response. But just pay a little more attention to your sales copy and then watch the response you get to your advertisements. Here’s some fundamental rules you could apply to see some magic work with your ads:
· No matter how “wow” your words are, you have to have a good product for sustainability. Keep away from false claims, over exaggerations, just put in pretty terms what your product really does and why people should buy it.
· Your first copy will not be absolutely brilliant. You will have to play around with it and make changes. Test it. Ask for opinions. Select a pilot market to test effectiveness. All this takes time, hence plan well
· Follow the well known AIDA strategy [source: Strong, E.K. (1925). "Theories of Selling". Journal of Applied Psychology] – Attention, Interest, Desire, Action. Your copy must grab the intention of people at just one glimpse of it. It should create an interest to probe in further. It should make the customer want to really buy the product and most importantly, now and not later!
· You should have a killer headline. It should really make the reader go over to the next line. Headline says it all. It should really be a class apart. Here is a great headline tool that I written about and use quite often. Headline Analyzer Tool – Check out the score of the headline above.
· Go in a descending order in terms of your product features – put the best ones on top and the less interesting ones in the end. The ones right on top grab interest and create desire.
· Stories always inspire. So tell a story and connect it with your product. The convincing power of stories is greater.
· Answer all the queries that you think your buyers might have. Your copy should not leave out any information. Think of prospective doubts and apprehensions and steer them clear by offering a good, valuable explanation to them. This way, you will earn trust and the customer will feel like you have really understood them.
· Use bullet points for each feature. It is just easier on the eye. Bold and italicize whatever is most important. Do not over use these features though.
· Set time limits. Example: limited period offers! This will get your prospects to act now, and not read and forget about it.
· Show testimonials. This is a wonderful way of convincing people, especially if the testimonial is from a well known or important person.
· Make the process of buying simple. The process should not require the buyer to spend loads of time online, looking for your product which is just lost somewhere in your website. Design the buying process in easy steps.\
· Substantiate your facts with proofs and numbers– Eg: Research carried out by the well experienced team of professionals here shows that our products contain the highest amount of natural compounds in cosmetics in comparison to others available in the market.
· Ensure you take opinions from a lot of people before actually releasing your copy.
These are some of the tips you could follow to make your copy better than it looks now. Understand your prospects and give them what they want rather than what you want to thrust on them.
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3 Powerful Tactics That Motivate Customers To Buy
Friday, May 29th, 2009Wooing customers is a little bit like dating. No, you can’t present the engagement ring on your first date! There’s a two-way relationship that grows one step at a time before it leads to the church doors. You can’t rush it… you can’t skip it… if you’re looking for the satisfaction of a life-long commitment.
Getting to know your date, or getting to know your customer takes a little time and effort. The personality, likes and dislikes of each date are different, but customers share some commonalities that you, the marketer, can grab onto. Give them what they want, and they’ll become the loyal, life-time customers that make your business prosper.
1. Forget About Selling… Put The Emphasis On Buying
People like to think that all of their buying decisions were reached due to their own great ideas and skillful shopping. Hey, no one is fond of a pushy salesman. A salesman who “HELPS” them discover the best buy for their buck on the other hand, is a hero.
Really, when a person walks into your place of business, they are most likely thinking of making a purchase before they get there. You don’t have to persuade them to buy. You can take it easy, and simply help them decide what the best purchase is.
Keep your focus on the customer and his needs. Think… what benefits would he be most interested in? What is the price range he can afford? Basically, keep in mind that you are there to serve his needs, not persuade him. Ah, the pressure’s off!
2. Make Purchasing A “Sure Bet”
Buying is a “risky” business. The higher the price tag reads, the higher the risks are! Yep, a customer is just looking for a product that satisfies the needs he purchased it for. The question they ask themselves is… “Is it worth it?”
Hey, it’s a legitimate question. The world is full of scams where you spend your hard earned cash and end up with trash that doesn’t last and that you can’t get serviced. A few tough lessons, leave customers wary about off-the-cuff purchases. They want something they can trust.
A money back guarantee alleviates a great amount of concern in the mind of the consumer. There’s peace in knowing that if the product doesn’t live up to its claims, they aren’t stuck footing the bill for a piece of junk.
Customer testimonials also clearly tell “would be” buyers that you really do deliver customer satisfaction. No one can say it better than a satisfied customer, but don’t carelessly use testimonials. You need a method to your madness. Pick clear and specific testimonials to use, and include as much about the customer as you possible can to lend credence to his testimony.
3. Let Them Know That It’s As Quick and Easy As 1, 2, 3
Simplicy… ah, it makes life so much easier. Yeah, your harried customers are busy and tired. They don’t want to mess around. Most of the time, they just want to make the purchase and head home. Convenience stores testify to the fact that quick and easy often overrides a better price!
Make the buying process as simple as you possibly can. Remember that not everyone prefers the same method. The more options you have available, the more customers you will please.
When you’re planning your marketing campaign, don’t forget to point out the quick, fast, and easy benefits of your product. Remember that value isn’t everything.
It’s pretty easy to charm your customers when you know what they like! Keep these 3 tactics in mind as you go about the daunting task of growing your business and expanding your customer list… and watch your profits go through the roof.
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