Archive for the ‘Creativity’ Category

Fostering creativity and innovation

In today’s highly competitive marketplace, every company must continually innovate in order to remain viable. What is innovation? Quite simply, it’s creativity that adds value. Every member of an organization can contribute to innovation through their own outstanding ideas.

The challenge is in turning those ideas into a service or product or new way of doing something that adds value to customers and the company.

Taking a great idea and turning it into something of value is generally a collaborative process. Brainstorming, as well as research and planning, all go into cultivating ideas.

Forward-thinking companies realize these facts and actually build the creative process into their organizations. Regularly gathering input from employees, fostering an atmosphere where its OK to try new things, and reward systems that encourage innovation are all methods that the most innovative companies employ.

Take a look at your own organization and see if you can design conditions under which creativity can flourish.