Persuasion is asserting your will over others. In this definition, the concept of power comes in. Power is the ability of a person to put his will over others or over his followers. But in persuasion, no full power should be applied. The persuader should learn to be humble to accomplish his objective, so that [...]
A couple of days ago, a colleague of mine asked what websites I use for idea generation. I use quite a few, but I narrowed the list to just a handful. Here are the links. If you have any suggestions, please send them along. Thanks. http://www.imediaconnection.com/ http://www.adweek.com/adfreak http://www.adweek.com/topic/digital http://www.creativitypool.com/#pool http://www.mediabuyerplanner.com/ http://www.marketingpower.com/Pages/default.aspx http://www.entrepreneur.com/businessideas/index.html
The whole idea of the marketing and sales is to play with the psychology of the consumers. In any campaign, efforts should be made it make it so influential that the decision making of the customer is totally in the favor of the company. There are some tactics to manipulate the mind of the consumers, [...]
Think of your brand in terms of what the customer gains when it is viewed by each of his or her five senses-hearing, seeing, tasting, smelling and touching. In a nutshell your brand is the result of everything your prospects senses can pick up on about you. It’s the image you present at all times. [...]
10 tips to keep your regulars coming back– and for picking up new ones along the way Click Here to Read the Story
Will your target audience do your work for you and create advertising and products at minimal cost? I read this in a recent blog regarding crowdsourcing. This word had me curious. What did it exactly mean? Basically I learned it was having your customers do your ad work. Some major consumer product companies have fired [...]
There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started at little or no cost. 1) Attend organization meetings Where do people in your target market hang out? Research this, and then plan to attend [...]
With more and more small businesses strictly becoming online businesses and more people choosing to be independent contractors rather than have a strict 9-5 job, virtual faxing is becoming more and more popular. Virtual faxing involves no special equipment that you have to hook up to your computer… it is as easy as sending an [...]
