Think of your brand in terms of what the customer gains when it is viewed by each of his or her five senses-hearing, seeing, tasting, smelling and touching. In a nutshell your brand is the result of everything your prospects senses can pick up on about you. It’s the image you present at all times. [...]
Archive for the ‘Business Strategy’ Category
A Matter Of Senses
Posted: 13th March 2010 by admin in Branding, Business Strategy, MarketingTags: Advertising, Branding, five senses, human senses, Marketing, marketing and branding
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Keep Your Regulars Happy – Securing Repeat Business
Posted: 19th December 2009 by admin in Business StrategyTags: Keep Your Regulars Happy, repeat business, [repeat business] "repeat business" repeat business
10 tips to keep your regulars coming back– and for picking up new ones along the way Click Here to Read the Story
Fire your ad agency and hire customers? Unilever did it.
Posted: 11th November 2009 by admin in Business Strategy, UncategorizedTags: crowd sourcing, crowdsourcing, outsourcing
Will your target audience do your work for you and create advertising and products at minimal cost? I read this in a recent blog regarding crowdsourcing. This word had me curious. What did it exactly mean? Basically I learned it was having your customers do your ad work. Some major consumer product companies have fired [...]
Poll – In your opinion – Is the economy getting better?
Posted: 30th September 2009 by admin in Business StrategyTags: economy poll, us economy
No Agent? Publish Yourself.
Posted: 19th September 2009 by admin in Business Strategy, Promotion, UncategorizedTags: book publishing, No Agent, Publish Yourself., self publishing
5 Ways to Reach Your Target Market
Posted: 4th September 2009 by admin in Advertising, Business StrategyTags: blog writing, Marketing, public speaking, reach target market, target market
There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started at little or no cost. 1) Attend organization meetings Where do people in your target market hang out? Research this, and then plan to attend [...]
Face the Fax (Fax Machines Are Out)
Posted: 29th August 2009 by admin in Business StrategyTags: fax, fax machines
With more and more small businesses strictly becoming online businesses and more people choosing to be independent contractors rather than have a strict 9-5 job, virtual faxing is becoming more and more popular. Virtual faxing involves no special equipment that you have to hook up to your computer… it is as easy as sending an [...]
Twitter from Ideas4Rent Marketing
Posted: 8th July 2009 by admin in Advertising, Business Strategy, Don MacleodTags: Advertising, ideas4rent, ideas4rent marketing, Marketing, pr, public relations, twitter
This is my main Twitter account from my holding company Ideas4Rent Marketing, LLC. After seven (7) months we are over 35,000 followers and growing. It continues to be a great source of web traffic to my websites as well as a way to meet new business leads. Check it out. Ideas4Rent Twitter
INSIGHTS INTO SALES COPY WRITING
Posted: 17th June 2009 by admin in Business Strategy, MarketingTags: advertising copy, copywriting, sales, sales copy writing, sales copywriting
Sales copy online can make or break your business. A good sales letter must lure visitors, create trust and motivate readers to purchase. You can spend millions of dollars on ads and still have low or no response. But just pay a little more attention to your sales copy and then watch the response you [...]
Your First Step Toward Success: Anything But Ordinary
Posted: 10th June 2009 by admin in Business StrategyTags: goals, how to be successful, setting goals, success
It may surprise you to learn that one of the very first steps to achieving your own success is something unusual. It is the exact opposite of what most people, including you, would do. And that is precisely why it is out of the ordinary; it’s something that most people wouldn’t dream of doing! Listen [...]
