Society is flooded with so much advertising these days that we face the danger of not being noticed by our prospective customers. When I looked on Google to find out how many messages the average consumer is exposed to on a daily basis, the range was from 547 – 5,000+ (Source: Google Answers). Will your [...]
Archive for the ‘Branding’ Category
E-book – “The Basics of Branding” Now Available
Posted: 10th April 2010 by admin in BrandingTags: brand awareness, Branding, branding trends, brands, marketing and branding, Ten Branding Musts
Receive a complimentary copy via pdf. Or you can go to the Kindle store for $0.99. I wanted it to be free on Kindle, but they said no. Fill out the form to get the 21 page branding book within the hour. Thanks.
A Matter Of Senses
Posted: 13th March 2010 by admin in Branding, Business Strategy, MarketingTags: Advertising, Branding, five senses, human senses, Marketing, marketing and branding
Think of your brand in terms of what the customer gains when it is viewed by each of his or her five senses-hearing, seeing, tasting, smelling and touching. In a nutshell your brand is the result of everything your prospects senses can pick up on about you. It’s the image you present at all times. [...]
Ten Branding Musts
Posted: 7th March 2010 by admin in BrandingTags: Advertising, Branding, branding trends, Marketing, Ten Branding Musts
Branding is not just your logo or tagline or the “look” and “feel” of your marketing communications. Branding is the sum total of your customer’s experiences and perceptions of your products, services, and employees. In actuality, your brand is what everyone else thinks your company and product are – it’s what people say about your [...]
Have You Been Branded?
Posted: 4th February 2010 by admin in BrandingTags: brand, Branding, branding trends, have you been branded
The personal brand you project affects others’ decisions as to your intelligence, character and ability, and determines whether or not they want to do business with you. The way you dress (and act) has a remarkable impact on the people you meet professionally and socially. This greatly affects how they treat you. Humans think with [...]
Initial Steps of Branding Yourself
Posted: 27th January 2010 by admin in BrandingTags: brand yourself, Branding, Marketing, marketing and branding
Branding is much more than just a thoughtful logo or slogan and it’s more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image. Step 1: Examine the Competition One of the keys to creating a successful brand image is to [...]
Your Ultimate Ambassadors
Posted: 20th January 2010 by admin in BrandingTags: brand ambassaador, Branding, Your Ultimate Ambassadors
Brand Identity is a promise. Whether that promise involves product quality, service, price or some other variable, this helps grow a strong brand identity. This strong brand identity can place a business above its competition all by itself. But having a brand that’s strong takes time, money and effort to grow. It’s not as easy [...]
Why Brand?
Posted: 17th January 2010 by admin in Advertising, BrandingTags: Advertising, brand awareness, Branding
Why Brand? Branding is a marketing technique that has the potential to elevate your business to the top. It involves helping your customers to form a recognizable association with you. Link your business with a design, logo, slogan, and/or color and observe the positive results. Brands create a feeling of familiarity. If customers have seen [...]
