Archive for the ‘Advertising’ Category

Great Spot. Chrysler Ads are fantastic.  Here is the ad that ran during half time of today’s superbowl.

Leo Burnett “When to take my name off the door” from Lobo on Vimeo.

This is a funny spoof ad on the tourism spots for the state of Michigan.

This is the one question that every marketer is seeking the answer to. If you know how to motivate people to buy, then you can increase your sales and your conversion rate. And wouldn’t that be good for your profit and your business? So what motivates people to buy? It is often said that you [...]

Three In Seven Society is flooded with so much advertising that we face the danger of not being noticed by our prospective customers. Will your customers know who you are without an ad staring them in the face to remind them? In other words are you trying to rely completely on direct response to your [...]

A couple of days ago, a colleague of mine asked what websites I use for idea generation.  I use quite a few, but I narrowed the list to just a handful.  Here are the links.  If you have any suggestions, please send them along.  Thanks. http://www.imediaconnection.com/ http://www.adweek.com/adfreak http://www.adweek.com/topic/digital http://www.creativitypool.com/#pool http://www.mediabuyerplanner.com/ http://www.marketingpower.com/Pages/default.aspx http://www.entrepreneur.com/businessideas/index.html

From my hometown Detroit – I thought Chrysler 200 Ad featuring Eminem was really good.

Every year when the “big game” is being played, we get to see some very creative advertising. Apple’s ’1984′ Super Bowl commercial still stands as watershed moment in advertising. Today some would argue that Apple has become the establishment. ?

According to a survey from the Association of National Advertisers and the Mobile Marketing Association, 88% of client-side marketers say they’ll utilize mobile marketing in 2011. Read More

The practice of using video games to promote a particular product or an organization is known as “Advergaming”. Wired magazine first used this term in a column to describe the commissioning of free online games by large companies, in 2001. There are three categories of Advergaming: ATL Advergaming, BTL Advergaming and TTL Advergaming. ATL Advergaming [...]