Books I Like

I love to read. I always have. So people will ask me to recommend books that think they could benefit from the information. I am starting this list by scratch with no notes. I will be adding more as I remember or find the books in one of four rooms in my house.

  • The 22 Immutable Laws of Marketing – Al Ries and Jack Trout
  • Positioning – Al Ries and Jack Trout
  • Guerrilla Marketing – Jay Conrad Levinson
  • The Ultimate Marketing Plan – Dan Kennedy
  • Ogilvy on Advertising – David Ogilvy
  • Think and Grow Rich – Napoleon Hill
  • Permission Marketing – Seth Godin
  • People Cow – Seth Godin
  • Selling The Invisible – Harry Beckwith
  • My Life in Advertising and Scientific Advertising – Claude Hopkins