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Archive for November, 2009
TV Station Learns Twitter and Billboards don’t mix
Posted: 30th November 2009 by admin in Don MacleodTags: billboard advertising, ooh, out of home, twitter, twitter on billboards
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Restaurant Hoaxes Seattle, Boosts Chowder Sales 400%
Posted: 19th November 2009 by admin in PromotionTags: hoax, Marketing, Promotion, promotion hoax, restaurant hoax, seattle restaurant hoax
An underwater billboard hoax helped a restaurant on the Puget Sound increase chowder sales by a factor of four.
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source: mediabuyerplanner.com
Consumers Rebel Against Irrelevant Promotions
Posted: 18th November 2009 by admin in UncategorizedTags: consumer promotions, Marketing
Though 64% of consumers say promotional offers dominate both the email and traditional mail they receive, only 41% view them as must-read communications and many even steer clear of a brand in protest of such irrelevant mailings, according to a study by the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company. Click here [...]
Always do what you are afraid to do.
Posted: 13th November 2009 by admin in UncategorizedTags: Advice I once heard given to a young person, Always do what you are afraid to do, Ralph Waldo Emerson
Advice I once heard given to a young person, “Always do what you are afraid to do.” Ralph Waldo Emerson
Fire your ad agency and hire customers? Unilever did it.
Posted: 11th November 2009 by admin in Business Strategy, UncategorizedTags: crowd sourcing, crowdsourcing, outsourcing
Will your target audience do your work for you and create advertising and products at minimal cost?
I read this in a recent blog regarding crowdsourcing. This word had me curious. What did it exactly mean? Basically I learned it was having your customers do your ad work.
Some major consumer product companies have fired [...]
Great book on ‘Creating Demand
Posted: 4th November 2009 by admin in CreativeTags: business ideas, idea, idea generation, ideas
Great book on ‘Creating Demand: Generate Cool, Custom Marketing Ideas’ by Gerardo V. Tabio, Sally Beamer Click here