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Archive for November, 2009
TV Station Learns Twitter and Billboards don’t mix
Monday, November 30th, 2009Restaurant Hoaxes Seattle, Boosts Chowder Sales 400%
Thursday, November 19th, 2009An underwater billboard hoax helped a restaurant on the Puget Sound increase chowder sales by a factor of four.
source: mediabuyerplanner.com
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Consumers Rebel Against Irrelevant Promotions
Wednesday, November 18th, 2009Though 64% of consumers say promotional offers dominate both the email and traditional mail they receive, only 41% view them as must-read communications and many even steer clear of a brand in protest of such irrelevant mailings, according to a study by the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company. Click here to read the rest of the story
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Always do what you are afraid to do.
Friday, November 13th, 2009Advice I once heard given to a young person, “Always do what you are afraid to do.” Ralph Waldo Emerson
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Fire your ad agency and hire customers? Unilever did it.
Wednesday, November 11th, 2009Will your target audience do your work for you and create advertising and products at minimal cost?
I read this in a recent blog regarding crowdsourcing. This word had me curious. What did it exactly mean? Basically I learned it was having your customers do your ad work.
Some major consumer product companies have fired their agencies and then hold “contests” for users of their products to create ad campaigns.
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Great book on ‘Creating Demand
Wednesday, November 4th, 2009Great book on ‘Creating Demand: Generate Cool, Custom Marketing Ideas’ by Gerardo V. Tabio, Sally Beamer Click here
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