Archive for May, 2009

The first 10 to 20 seconds are crucial in creating the best first impression in your first meeting. People observe you from head to toe. They study your physical personality, demeanor, mannerisms, body language, your style or fashion, etc. It is therefore vital for you to make the best impression. Because once the impression is [...]

10 Ad Copy Secrets

Posted: 29th May 2009 by admin in Advertising
Tags: ,

1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales. 2. Publish a list of famous and respected customers who have bought from you on [...]

If someone were to stop and ask you what the most valuable assets of your business, whether it’s online or offline, what would your answer be? Most people would respond with an answer like, “My customer list”, or “My Joint Venture Partner list”, or “my product’s source code.” More than likely, your answer would probably [...]

3 Reasons Postcards Are The Best Way To Advertise When I say postcard, maybe you think of the old fashioned, jagged edged dull pieces of card stock. Think again! Today’s postcards are vibrant, high-impact creations with clip art so real that it’ll jump off the page at you. And the best thing about them… 1. [...]

Marketers/advertisers usually focus their efforts on the people responsible for making the purchase. In many cases, this is an effective approach but in other cases it can make for a totally useless marketing campaign. Virgin Mobile took a more effective approach in marketing their cell phone service by focusing not on the people that would [...]

In any kind of business, marketing is such an important tool in the growth and development of a business or any kind of financial venture. For this reason, even with the technology that covers online businesses, still, it need highly revolutionized and very effective marketing strategy in order to boost their productivity and sales. Basically, [...]

Wooing customers is a little bit like dating. No, you can’t present the engagement ring on your first date! There’s a two-way relationship that grows one step at a time before it leads to the church doors. You can’t rush it… you can’t skip it… if you’re looking for the satisfaction of a life-long commitment. [...]

How Much Are You Worth: Consulting Fees How much is your time and expertise worth? Its the age old challenge for consultants: how much do I bill my clients? Sadly, there is no set in stone answer, however, here are some tips that will help you establish your rates. First, lets look at your client’s [...]

Comments Off

DonMacleod.com is migrating to Word Press. Please excuse the dust. Don